Dorel Juvenile Group Launches National Car Seat Safety Campaign, Free Car Seat Inspection Station Now Open for Local Families

WHAT:

According to the National Highway Traffic Safety Administration (NHTSA), 75 percent of car seats on the road today are installed incorrectly.  Indiana-based Dorel Juvenile Group, the largest manufacturer of car seats globally, is vowing to change that with the following initiatives, which will be announced at this week's child safety event:

• Opening of free, permanent car seat inspection station at Company Headquarters : Local families can get their car seat inspected or installed for free by one of Dorel's Child Passenger Safety Technicians (CPST). Dorel has 80 CPSTs on staff, more than all other car seat manufacturers combined.

• Announcement of official Safe Kids Chapter of Bartholomew County : Dorel has partnered with local organizations such as the United Way of Bartholomew County and Columbus Regional Hospital to open a local Safe Kids Chapter. Safe Kids is a worldwide organization committed to preventing unintentional injury for children, and this Chapter will provide ongoing safety resources and education programs to keep local kids safe.

• Nationwide car seat safety campaign with AAA : Dorel will be announcing it is taking car seat safety on the road this summer travel season, partnering with leading child passenger safety advocate, AAA.

WHERE:

Dorel Technical Center for Child Safety

2525 State Street

Columbus, IN

WHEN:

Thursday, April 28, 2011

11:00AM

INTERVIEWS/
VISUALS :

Interview Opportunities

• Local families getting car seats installed

• Dave Taylor, President and CEO, Dorel Juvenile Group USA

• Julie Vallese, Consumer Safety Expert, Dorel Juvenile Group

• Meri-K Appy, President, Safe Kids Worldwide

• Linda Duncan, AAA Hoosier Motor Club

• Child Passenger Safety Technicians, Dorel Juvenile Group

Visuals

• Official unveiling of car seat inspection station

• Behind-the-scenes tour of Dorel Technical Center for Child Safety

• Live demonstrations of car seat testing sleds

• Child passenger safety technicians installing car seats in local families' cars

• Technicians to demonstrate proper installation techniques and common misuses

ON-SITE CONTACTS :

Carolyn Evert; 617-669-6590; cevert@360publicrelations.com

Brittany Welch; 857-753-6753; bwelch@360publicrelations.com