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Mercedes-Benz Fashion Force Hits Manhattan for the New York Auto Show

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Knowledge Base: Mercedes-Benz Buyer's Guide

NEW YORK--April, 22, 2011: Just in time for the New York Auto Show, the new 2012 CLS63 AMG Fashion Force vehicle is taking to the streets of Manhattan with New York's most elite beauty bloggers looking for individuals who stand out with unique stylish looks.

Hot off the trails of Oscar Week and Mercedes-Benz Fashion Week, the CLS63 AMG Fashion Force car outfitted in its official badging is on patrol rewarding stylesetters with the latest spring looks from hair to make-up with a ride to their next destination, and giving out a discreet number of invitations to the annual Mercedes-AMG Preview Night on April 20th in conjunction with the New York Auto Show.  This exclusive event gives guests access to see the newest AMG vehicles, including two world debuts, before anyone else sees them revealed at the show which opens to the public on Friday.

At the center of the Fashion Force is the 2012 CLS63 AMG four-door coupe serving as its official vehicle.  It represents the epitome of alluring design and sexy curb appeal.  The Fashion Force hits the streets from Wednesday, April 20th through Thursday, April 21st and can be followed on Twitter #FashionForce.

Beauty Bloggers on patrol include a list of leading names including: Keiko Lynn of, Alexis Wolfer of The Beauty Bean, Katy Atlas of SugarLaws, Jeannine Morris of Beauty Sweet Spot, Amber Katz of Beauty Blogging Junkie, and Megan McIntyre of Daily Makeover.


Mercedes-Benz USA, headquartered in Montvale, New Jersey, is responsible for the sales, marketing and service of all Mercedes-Benz and Maybach products in the United States. In 2007, Mercedes-Benz USA became the title sponsor of IMG's Mercedes-Benz Fashion Week in New York and Mercedes-Benz Fashion Week Swim in Miami.  Mercedes-Benz is also the title sponsor of Mercedes-Benz Fashion Week Berlin. For more than 40 years, MBUSA has taken pride in its commitment to the customer by providing superior quality luxury vehicles coupled with outstanding customer support.