All-New 2012 Kia Rio Sedan Makes World Debut at the New York International Auto Show


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Sub-Compact Sedan and Hatchback Sibling Offer Best-In-Class Horsepower and Achieve Up to 40 Miles Per Gallon

Rio models bring Gasoline Direct Injection (GDI) and Idle Stop and Go (ISG) technology to small car segment

2012 Rio offers outstanding combination of styling, fuel economy and power rarely seen in the class

Knowledge Base: Kia Buyer's Guide


NEW YORK - April 21, 2011: Kia Motors America (KMA) today globally unveiled the all-new 2012 Rio sub-compact sedan at the New York International Auto Show. Scheduled to join the KMA lineup this fall --along with its hatchback sibling unveiled at the Geneva Motor Show and shown today for the first time in North America --the all-new Rio ushers in the next chapter of Kia Motors' ongoing design-led transformation with previously unseen levels of eye-catching design, advanced technologies and sophistication in the small car segment. With all-new ISG technology and class-leading horsepower and fuel economy of 40 miles per gallon(2), Rio promises consumers impressive fuel efficiency without sacrificing power or fun-to-drive performance.

"The all-new Rio brings Kia's successful combination of world-class styling, outstanding fuel economy, advanced technologies and tremendous value to the smallest and most economical vehicle in the Kia lineup," said Michael Sprague, vice president, marketing & communications, KMA. "With gas prices rising, sub-compacts are becoming increasingly more popular and with more power, up to 40 miles per gallon fuel economy and stunning design, the all-new Rio sets the standard in the sub-compact class and becomes a vehicle that is not only affordable, but one that people will aspire to own."

Class-Leading Fuel-Efficiency and Horsepower

Available in three trims --LX, EX and SX -- the 2012 Rio is available with a 1.6-liter GDI four-cylinder with the option of either a six-speed manual transmission or six-speed automatic. One of only two vehicles in the segment to offer a GDI engine, the 2012 Rio offers consumers an elusive combination of power and impressive fuel efficiency, achieving class-leading 138 horsepower while also maintaining a class-leading(3) fuel economy rating of 30/40 mpg (city/highway)(4). Rio also offers ISG technology, new to the Kia lineup, where the engine turns off when the vehicle is not in motion such as at a stop light or in traffic. The engine restarts automatically when the driver releases the brake pedal, resulting in lower levels of fuel consumption.

Adding further to Rio's improved performance, engineers worked to reduce engine weight by 29 pounds over the previous generation by adding an aluminum valve cover and block to the third-generation Gamma engine, while incorporating cast iron lining for increased durability.

Sleek and Streamlined Exterior

Conceived at Kia's design studios in Irvine, Calif., the all-new Rio sub-compact sedan and hatchback exhibit highly sculpted sloping shoulder lines and wedge-shaped exteriors, projecting an athletic profile that conveys power and agility while mimicking the aggressive lines found on other recently launched Kia vehicles such as the 2011 Optima and Sportage. Both Rio models sport their own interpretations of Kia's signature grille, slimmed down to connect to the dynamic headlamp design, providing a new twist on the Kia family look that includes a bigger air intake to exude a youthful persona. The Rio sedan shares the sleek skin of its hatchback sibling, only dropping the wedge line slightly toward the rear door down to the trunk.

The LX trim includes body-color door handles and side mirrors and 15-inch steel wheels with 185/65R15 tires, while the Rio5 also comes with a standard rear spoiler to improve aerodynamics. To accentuate a premium look, the side mirrors are attached to the door rather than the plastic triangle like so many others in the segment. Moving to the EX trim brings additional standard conveniences, including power door locks with keyless entry and a standard rear wiper for the Rio5. For consumers looking for higher levels of sporty refinement, the SX trim offers standard 17-inch wheels with 205/45R17 tires, fog lamps, LED daytime running and rear combinations lamps, dual chrome tip exhaust, outside heated mirrors with turn signal indicators and, unique for the Rio5, projector headlamps.

Luxuriously Equipped Interior

Moving inside, the 2012 Rio envelops driver and passengers in a bold and modern cabin, centered on Kia's characteristic horizontal three-cylinder instrument panel, two-tone for the 2012 Rio to emphasize a feeling of spaciousness and comfort. An extended wheelbase (101.2 inches) greatly enhances passenger and cargo capacity for additional comfort, offering 40 inches front headroom, 37.8 inches rear headroom, 43.3 inches front legroom and 31.1 inches rear legroom for the Rio sedan and Rio5 hatchback.

Standard on the LX trim is a driver's seat height adjuster, while moving to the EX trim includes standard power windows with automatic up/down on the driver's window, Bluetooth®(5) wireless technology connectivity with steering wheel-mounted voice activation controls to enable hands-free operation for compatible mobile phones, telescoping steering column, 60/40 split folding rear seats and leatherette door trim. The SX trim offers consumers an even more upscale look and feel with standard metal pedals, metal grain, a Supervision meter cluster, leather-wrapped steering wheel and shift knob, maplight with sunglasses holder, illuminated vanity mirrors, trip computer, cruise control, UVO powered by Microsoft®(6) in-car hands-free communication and entertainment system with rear camera display, and chrome-coated accents throughout.

In addition to offering a comfortable cabin, impressive technology features also come standard throughout, including an AM/FM/CD/MP3/Sat audio system with SIRIUS® Satellite Radio capabilities and three months complimentary service(7) and auxiliary and USB audio input jacks for connecting with MP3 players.

Available packaging upgrades for the Rio EX include a Convenience Package and Eco Package, while the SX level offers an available Premium Package. The Convenience Package includes 15-inch alloy wheels, automatic light control, fog lamps, leather-wrapped steering wheel and shift knob, maplight with sunglasses holder, illuminated vanity mirrors, outside heated mirrors with turn signal indicators, trip computer, cruise control and the UVO powered by Microsoft® in-car hands-free communication and entertainment system with rear camera display(8). The Eco Package appeals to the environmentally friendly consumer with ISG technology and an Active Eco System for optimal fuel-efficient driving. Upgrading the SX trim with the luxurious Premium Package includes a navigation system (replaces the UVO system), push-button start with Smart Key, leather seat trim, heated front seats and a moonroof to give an open, airy feeling.

All-New Advanced Platform

The 2012 Rio brings with it an all-new platform --longer, wider and lower than the previous generation. Its aggressive and playful stance is assisted through an overall length of 171.9 (Rio sedan) or 159.3 (Rio5) with a platform measuring 67.7 inches wide and 57.3 inches high. Employing high-tensile-strength steel (63 percent), Rio's lightweight design offers high torsional stiffness for improved handling, ride quality and refinement. Though a more expensive alternative, using these materials also increases crash safety capabilities while reducing overall weight. To ensure good noise vibration and harshness (NVH) reduction, the 2012 Rio was outfitted with hood and dash insulators as well as expandable foam in the A and C pillars and Thinsulate in the A and B pillars.

Built on a unibody frame, the front-wheel-drive Rio utilizes independent front and rear suspension systems. MacPherson struts, coil springs and a stabilizer bar are used in the front with a torsion beam axle suspension in the rear to engage drivers with responsive handling and provide the utmost comfort for a variety of driving situations.

Safety-Minded

The 2012 Rio is equipped with a high level of standard safety features, as is the rest of the Kia line-up. Rio's high-strength steel structure includes an innovative Halo Body construction designed to help protect occupants in certain side impact and roll-over collisions, while additional standard safety features include six airbags(9) (dual advanced front and front-seat mounted side as well as full-length side curtain), side-impact door beams, height-adjustable front seatbelts with pre-tensioners and force limiters, three-point seatbelts for all seating positions and Lower Anchors and Tethers for Children (LATCH). Also standard on all Rio trims for increased driver and passenger safety are Electronic Stability Control (ESC), a four-wheel Anti-lock Brake System (ABS), Hill-start Assist Control (HAC) and Vehicle Stability Management (VSM), which coordinates the car's ESC and ABS to help the driver stay in control of the vehicle.

Competitive Warranty

The 2012 Rio is covered by Kia's warranty program(10), which offers unprecedented consumer protection. Included in this program are a 10-year/100,000-mile limited powertrain warranty, a five-year/60,000-mile limited basic warranty and a five-year/100,000-mile anti-perforation warranty. A five-year/60,000-mile roadside assistance plan also is part of the vehicle coverage.

2011 Kia Motors America Product Line

Kia's model year 2011 vehicle line includes the Sorento CUV, Sportage compact CUV, Optima midsize sedan, Soul urban passenger vehicle, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, Rio sub-compact sedan, Rio5 sub-compact hatchback and Sedona minivan.

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 730 dealers throughout the United States and serves as the "Official Automotive Partner of the NBA." In 2010, KMA recorded its best-ever U.S. sales and 16th consecutive year of increased U.S. market share. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available at its Website --www.kia.com. For media information, including photography, visit www.kiamedia.com.

(1) Based on preliminary test results of 30/40 mpg (city/highway) by Kia Motors Corporation. Actual mileage may vary.

(2) MPG claim for highway mileage for 2012 Rio. Class-leading MPG and horsepower claims based on comparisons to 2011 sub-compacts as of April 2011 and available 2011 EPA city/hwy mpg estimates for sub-compact competitors. Actual mileage may vary.

(3) MPG claim for highway mileage for 2012 Rio. Class-leading MPG and horsepower claims based on comparisons to 2011 sub-compacts as of April 2011 and available 2011 EPA city/hwy mpg estimates for sub-compact competitors. Actual mileage may vary.

(4) Based on preliminary test results of 30/40 mpg (city/highway) by Kia Motors Corporation. Actual mileage may vary.

(5) A compatible Bluetooth® wireless technology-enabled cell phone is required to use Bluetooth® wireless technology. The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Kia is under license. Other trademarks and trade names are those of their respective owners.

(6) Microsoft is a registered trademark of Microsoft Corporation in the United States and/or other countries.

(7) SIRIUS, XM and all related marks and logos are trademarks of SIRIUS XM Radio Inc. and its subsidiaries. SIRIUS Radio requires a subscription, sold separately after 3-month trial subscription included with vehicle purchase. Prices and programming are provided by SIRIUS and are subject to change. Subscriptions governed by SIRIUS Terms & Conditions available at sirius.com. SIRIUS Radio U.S. service available only to those at least 18 years of age in the 48 contiguous United States, D.C. and Puerto Rico (with coverage limitations).

(8) The rear camera display is not a substitute for proper and safe backing-up procedures. Always drive safely and use caution when backing up.

(9) For maximum protection, always wear your seat belt.

(10) See retailer for warranty details or go to kia.com.




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