Lexus Takes to the Streets of Manhattan with "From Paper to Pavement" Moving Installation on 4/19


lexus

Knowledge Base: Lexus Buyer's Guide

WHAT:

To celebrate the upcoming world unveiling of the LF-Gh,


Lexus' Future Grand Touring Hybrid concept vehicle ( Lexus Brace Yourself ),


Lexus is launching a four-car moving installation that will be traveling through the streets


of Manhattan.




The installation, a moving fleet, features four vehicles, each capturing a different stage in the Lexus design process. The first vehicle embodies a concept pencil sketch of the LF-Gh that drives off the paper and into the street, where the rendering comes to life on pavement. The next three vehicles progressively transform into the official LF-Gh concept car, debuting later in the evening. The fleet will make four stops throughout the day, giving New Yorkers a chance to experience the fleet first hand.




The exclusive LF-Gh reveal will also take place at: www.lexus.com/braceyourself


(Click on Stay Informed to view the reveal)



WHEN:

Tuesday, April 19, 10 a.m. to 5 p.m.



WHERE/


TIMES:

10 a.m. €“ 11 a.m. Hearst Building (8th AVENUE between WEST 57 and WEST 56 STREET)


Noon €“ 1 p.m. Bryant Park (6th AVENUE between WEST 41 and WEST 42 STREET


2 p.m. €“ 3 p.m. Madison Square Park BROADWAY between E. 23RD and E. 24th STREET)


4 p.m. €“ 5 p.m. High Line Park (GANSEVOORT STREET between HUDSON AVE and 9TH AVE)



LF-Gh/


NY AUTO


SHOW:

The Lexus LF-Gh hybrid concept will make its global debut at the 2011


New York International Auto Show. The concept, which sets out to redefine the


premium grand touring sedan, will be at the Lexus display through May 1.





MEDIA

Alyssa Jones

CONTACT :

(562)533-1494


alyssa.jones@teamone-usa.com



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