Jaguar Posts Strong UK Sales Figures AS XJ Establishes Firm Segment Lead

GAYDON, UNITED KINGDOM – April 6, 2011: Jaguar has once again posted strong results in the UK with March sales exceeding expectations.

The XJ luxury saloon continues to build on its remarkable success in the UK, posting a record 32 per cent segment share in March. Launched in 2010, the XJ immediately established itself among the top sellers in its segment, a situation it's built on in recent months, posting a significant margin in terms of sales between it and its nearest competitor.

Elsewhere, the XF compact saloon remains Jaguar's volume seller with encouraging sales of 2,066 vehicles in March. This figure is expected to grow significantly in the coming months with the introduction of the recently announced 2.2-litre four cylinder diesel engine that's predicted to account for the majority of XF sales in the UK.

The XK range continues to enjoy sustained popularity in the UK, emerging as the best-selling model in the large sports car sector with 23 per cent of the market share in March.

Jaguar continues to witness significant increases in worldwide sales. In China region sales are up six per cent for the month, in Germany sales rose by 49 per cent while in Russia an increase of 70 per cent was recorded. This performance contributed to a worldwide overall increase for the quarter of three per cent in what continues to be a challenging global market.

Geoff Cousins, Managing Director, Jaguar UK commented: 'These figures are extremely encouraging and demonstrate the strong positive momentum behind the Jaguar brand in the UK at the moment. Our newest model, the XJ, continues to extend its lead at the top of its market segment while increased growth is expected in the coming months as we see significant enhancements being introduced on the XF range as well as inspiring new products including the new XKR-S model at the top of the range.'