Chrysler Brand Launches Test-drive Opportunities at Local Shopping Malls

Knowledge Base: Chrysler Buyer's Guide

AUBURN HILLS, MI--April 5, 2011: The Chrysler brand is bringing its vehicles directly to consumers in an effort to generate awareness about the brand's new 2011 vehicle lineup. The brand has launched a new test drive campaign at local malls across the country that will offer consumers an opportunity to get behind the wheel and experience the changes first-hand.

The Chrysler brand is experiencing a rejuvenation with its products, replacing its full lineup with all-new or significantly improved vehicles for 2011. Consumers will be able to drive the 2011 Chrysler brand lineup, which includes the new, redesigned and repackaged 2011 200 sedan and 200 Convertible, the highly anticipated Chrysler 300 sedan and the innovative Chrysler Town & Country minivan.

"The Chrysler team has re-engineered and re-designed each 2011 Chrysler brand vehicle. We want to ensure that current and potential consumers touch and feel the quality materials used on the interior of the vehicle and experience the performance improvements on the ride and handling. I am confident with these improvements in place, consideration for a Chrysler brand vehicle will increase from the moment they place their hands on the wheel and their foot on the accelerator ," said Olivier Francois, President and CEO, Chrysler Brand, Chrysler Group LLC. "With today's busy schedules, it is important that the Chrysler brand makes the vehicle decision and research process more convenient and hands-on to consumers."

The test-drive program will be held at malls across the country and will feature product specialists to answer questions and provide information on Chrysler brand products without any sales pressure.

Consumers that test drive a Chrysler vehicle at the event may end up in a future Chrysler commercial and each will receive a $15 shopping mall gift card for completing a test-drive.

Additional cities and dates will be announced at a later time.