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Research and Markets: Connected Car Research Package with the European & North American Editions of Connected Car plus the CES 2011 Briefing


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DUBLIN--March 28, 2011: Research and Markets has announced the addition of the "Connected Car Research Package" report to their offering.

This package contains the Connected Car Report - Europe & North American Editions plus the CES 2011 Briefing

Connected Car Report - European Edition Desciption

This new report includes a detailed industry overview examining market drivers and barriers, connected vehicle applications, technology penetration trends and eCall.

Also included is a review of key OEM implementations for Audi, BMW, Fiat, Ford, Kia, Mercedes-Benz, PSA Peugeot Citron, Nissan, Renault, Volkswagen and Volvo.

Furthermore the report features interviews with top-level executives from WirelessCar, Hughes Telematics, Airbiquity and ATX Europe.

Background to this Research

The key market drivers of the Connected Car in Europe are the Smartphone and European eCall, however the latter also represents a potential threat for some stakeholders. And in many ways, the idea of services being delivered via Smartphones is somewhat at odds with the concept of an embedded eCall black box, presenting new difficulties to OEMs.

Mandatory pan-European eCall is being considered by the European Commission, and this alone could require ALL new vehicles (c. 13 million units per annum) to have a device fitted that will need to contain a GSM module and a GPS or Galileo chip set plus all the ancillary equipment associated with such a 'black box'. There will be a move towards more and more in-vehicle integration and this will drive the value of this market to a multi billion Euro level.

Connected Car Report - North American Edition Description

The Connected Car Report - North American Edition provides a detailed study of the industry including market drivers and barriers, Business Models - Selling Telematics in the showroom, Deriving Value from the Telematics Value Chain and Connected Car Deployment Timelines.

The report also considers the Connected Car versus the Connected Driver, The New Value Chain - Automotive Apps Store, and technology penetration trends, in particular embedded Telematics solutions, tethered connectivity solutions, remote terminal solutions and the remote skin approach.

The report also features a review of key OEM implementations by Audi, BMW, Chrysler, Ford, General Motors, Mercedes-Benz, Toyota / Lexus and Volkswagen.

Background to this Research

Although there are exceptions, many OEM's have struggled with the fundamental business model for Telematics. For the OEM's that can get it right, Telematics enables a high-quality on-going discourse with customers as they experience the OEM's product, in contrast with the previous model where the customer was engaged every other year as they entered the showroom. Conversely, a bad service experience from a branded Telematics offering has the possibility of introducing new forms of customer dissatisfaction and frustration, with a knock on impact to brand perception that might reduce propensity to re-purchase. In the US market, GM remains the only major OEM with significant deployed volume, with other OEMs such as BMW and Mercedes still some considerable way behind in terms of penetration.

The key market driver currently for Connected Car is the advent of the Smartphone and its growing popularity. In contrast with earlier Telematics times, 99% of car owners already have cellphones. 22% have smartphones and this is forecasted to rise to over 50% in North America by 2013. The introduction of the iPhone and the App Store have resulted in increased familiarity with the concept of service models and represents a fundamental shift in the way that some telematics services can be delivered. Customers arriving at the car often have better applications in their pockets than their brand new car was designed with. This has a major impact on the original Telematics business model where the consumer was obliged to purchase all services and airtime through the TSP or the OEM.

Automotive at Consumer Electronics Show 2011 Description

The annual Consumer Electronics Show took place in Las Vegas in January. With 2700 exhibitors and 130,000 vistors, the show presented many new technologies and products in a year which could see global consumer electronics sales rising 10% to top US$1 trillion.

This report summarises the key automotive trends at the show, including interviews with key product development heads at Ford, BMW, GM, Mercedes-Benz. We asked them about their current connected car projects and where they see the future technologies being applied in an automotive setting. The report also looks at all the automotive announcements from the show and summarises the key developments in the sector.

In addition the report starts out with a look at the Connected Car market and the oppotunities that are there for suppliers. These include an overview of the current marketplace, a look at key areas of development, the trends likely to take hold in 2011, a look at the issues and challenges in the industry and recommendations for suppliers.

Key Topics Covered:

Connected Car Report - European Edition Contents

  • Executive Summary
  • Introduction
  • European Emergency Call
  • Connected vehicle applications
  • The New Value Chain - Automotive Apps Store
  • Review of Key OEM Implementations
  • Telematics Perspectives

Connected Car Report - North American Edition Contents

  • Executive Summary
  • Introduction
  • Connected Car versus Connected Driver
  • Deriving Value from the Telematics Value Chain
  • Business Models - Selling Telematics in the showroom
  • Market Drivers & Barriers
  • Connected Car Deployment Timelines
  • Technology Penetration Trends
  • The New Value Chain - Automotive Apps Store
  • Review of Key OEM Implementations
  • Audi
  • BMW
  • Chrysler
  • General Motors
  • Mercedes-Benz
  • Toyota / Lexus
  • Volkswagen
  • Company Profiles

Automotive at Consumer Electronics Show 2011 Contents

  • Consumer Electronics Show Round Up
  • Consumer Electronics - Sales And Trends In 2011
  • Supplier Opportunities in the Connected Car Sector
  • Supplier Announcements
  • OnStar Anywhere Expands Beyond General Motors:
  • Questions & Answers: Richard Martinek, Director of Retail Marketing and Sales, OnStar
  • AppLink Launched for Fiesta
  • Ford launches Focus Electric... and lots of technology to go with it
  • Questions & Answers - Doug Van Dagens; Global Director, Connected Services Solutions Organization, Ford
  • Mini Connected
  • GM s EN-V Concept: Future Urban Mobility
  • Questions & Answers - Sascha Simon, Manager, Advanced Product Planning, Mercedes-Benz USA

Companies Mentioned:

  • Airbiquity
  • Audi
  • BMW
  • Citron
  • Cross Country Automotive
  • Fiat
  • Ford
  • Harman International
  • Hughes Telematics
  • INRIX
  • Mercedes
  • Mercedes
  • Meta System Group S.p.A
  • Microsoft
  • Mini
  • Nissan
  • Nokia
  • OnStar
  • PSA
  • Peiker acustic
  • Peugeot
  • Qualcomm
  • Renault
  • Sierra Wireless
  • Visteon
  • Volkswagen
  • Volvo