Mercedes-Benz and The PGA of America Kick Off Golf Performance Center Tour at the Masters

Knowledge Base: Mercedes-Benz Buyer's Guide

AUGUSTA, Ga.-March 28, 2011: A host of innovative golf teaching technologies hits the road this year giving golfers a chance to sharpen their skills as The Mercedes-Benz Performance Center, a mobile golf tour powered by The PGA of America, launches in Augusta with the help of two-time Masters Champion Bernhard Langer.

Two Mercedes Sprinter vans serve as an anchor for the overall performance center along with PGA Professionals and high-tech golf teaching technologies for improving important game skills from putting to swing mechanics. In addition to the P3ProSwing CLARET Golf Simulator, the Mercedes-Benz Performance Center is featuring GolfTEC's g-SWING full swing analysis and g-PUTT putting analysis. Both systems utilize GolfTEC's patented motion and video analysis.  The following is included within the Mercedes-Benz Golf Performance Center:

• GolfTEC's patented g-SWING and g-PUTT systems use digital video, motion measurement and biofeedback.
• The digital video compares swing data to GolfTEC's proprietary database of more than 150 Tour Professional golf swings. Digital video provides reinforcement for the golfer and PGA Professional while working in tandem with the biofeedback tones to alert the golfer to a positive or negative motion.
• The P3ProSwing CLARET is an advanced golf simulator with dynamic swing analysis.  The high tech sensing platform and software captures the information from 65 optical elements and creates a visual representation of the swing data.
• The simulator also comes with a skills competition package including Hole-in-One, Long Drive and Closest-to-the-Pin software with an Integrated Leader Board to keep track of top scores.

"The Mercedes-Benz Performance Center is an important initiative that supports The PGA's overall mission to grow the sport of golf," said Joe Steranka, chief executive officer of The PGA of America. "We are leveraging the latest golf teaching technologies and PGA Professionals across the United States in an innovative way by making it mobile to benefit those who love the game and want to further their skills."

Mercedes-Benz of Augusta, positioned on Washington Road, will host the first stop for the performance center. PGA Professionals and Langer plan to demonstrate the performance center's technologies to local and international guests.

"Mercedes-Benz is introducing five new vehicles this year including the new CLS and SLK that are built on our leadership for creating fascinating designs and innovative technologies across the automotive industry," said Stephen Cannon, VP of Marketing for Mercedes-Benz USA. "The Mercedes-Benz Performance Center provides the perfect high-tech backdrop for golf enthusiasts to experience these new vehicles while also improving their golf technique."

The Mercedes-Benz Performance Center also will visit local dealerships and championships and significant events over the next several months that include the Wells Fargo Championship, Senior PGA Championship, AT&T National, PGA Championship, Charles Schwab Cup Championship, Chevron World Challenge, along with several Mercedes-Benz Dealer Golf Sectionals and PGA Play Golf America days.

As part of the Mercedes-Benz Golf Performance Center, The PGA is focusing on recruiting, training, and scheduling local PGA Professionals to be with the performance center and work in concert with The PGA's technology partners.