Research and Markets: Profiting from Vehicle Manufacturers' Loyal Motorists in Germany Report Identifies the Aftermarket Specific Behavior and Preferences of This Cluster of Motorists

DUBLIN--March 23, 2011: Research and Markets has announced the addition of the "Profiting from Vehicle Manufacturers' Loyal Motorists in Germany" report to their offering.

“Profiting from Vehicle Manufacturers' Loyal Motorists in Germany”

In autumn 2010, Datamonitor spoke to about 12,000 motorists across 12 countries including Germany and found a cluster of motorists who rely on VMs for their aftermarket needs. These motorists were defined as VM Loyal motorists. This report is to identify the aftermarket specific behavior and preferences of this cluster of motorists.

Scope of the report:

This report can assist VMs in understanding motorists' behaviour and preferences related to aftermarket
This report is provides demographic and psychographic profile of VM loyal motorists
This report includes comparative behavioral analysis between a VM Loyal Motorist and an average motorist in Germany
This report provides insights on how motorists, both VM loyal and an average motorist, perceive aftermarket channels and their attributes
The report provides part family level insights on replacement triggers, product selection criteria and preferred channels

Highlights:

A VM Loyal Motorist has demographics as well as physiographic traits, which are very different from an average motorist. Moreover, an average motorist's preference for aftermarket channels differ from a VM Loyal Motorist and they both perceive aftermarket channels differently. The report identifies these different aspects of differences
The trigger that leads to any kind of replacement activity is different for an average motorist than a VM Loyal Motorist. The importance of various product selection criteria differs with product groups and motorist clusters. This report analyzes these differences in detail

Reasons to purchase:

How do we define VM-loyal motorists? How the demographics profile of a VM Loyal Motorist is different from an average motorist?
How a VM-loyal Motorist is different from an average motorist? How their aftermarket specific behaviors have changed over the last one year
How do VM-loyal Motorists perceive VM Network Outlets and other independent channels such as garages?
What are their key product selection criteria and how do they vary in importance for different part families?
What triggers replacement of a part and how are these triggers different for a VM Loyal Motorist and an average German motorist?

Key Topics Covered:

Definitions
Introduction to the Datamonitor Motorist Survey
Key Findings
Background
High Internet penetration in Germany
Growth of e-commerce in Germany
Use of Internet in German automotive industry
Use of Internet in German automotive aftermarket
Declining aftermarket size and VM outlets' market share in Germany
Profile of Online Motorists
Definition
Demographics (Online Motorists and All Motorist)
Motorist Insights
Aftermarket-specific cost-cutting measures (Online Motorists and All Motorists)
Channel preference analysis by part groups (Online Motorists and All Motorists for online buying behavior
and in-store buying behavior)
Channel preference analysis by type of problem (Online Motorists and All Motorists)
Perceptual map analysis
Product selection criteria and replacement behavior (Online Motorists and All Motorists)
DIY behavior (Online Motorists and All Motorists)
Motorists' e-commerce behavior (online apparel and household goods, and online groceries)
Develop integrated online strategy
Understand online behavior of motorists
Adopt emerging technologies
Collaborate with online mass merchandisers
List of Figures