Dr Pepper Snapple Group Gears Up For The 2011 IZOD IndyCar Season With Andretti Autosport
INDIANAPOLIS, March 10, 2011: Dr Pepper Snapple Group and Andretti Autosport team up again to bring energy and passion to the IZOD IndyCar Series. Venom Energy will continue as the primary sponsor of the #26 car driven by Marco Andretti. Venom Energy is an exciting brand that delivers unique flavors, in a unique re-sealable package that is as iconic as the Andretti Autosport family.
"Andretti Autosport has been a great partner," said Jim Trebilcock, executive vice president of marketing, Dr Pepper Snapple Group. "Marco Andretti and Venom Energy make a winning combination as they both bring a unique, hardcore energy that delivers results."
Dr Pepper Snapple Group will also continue its associate sponsorship of Ryan Hunter-Reay with Snapple and at the season-opening Honda Grand Prix of St. Petersburg, Sun Drop Citrus Soda will make an appearance with newly-announced co-primary sponsor DHL on the #28 car.
"Dr Pepper Snapple Group knows how to build brands, leverage partnerships and deliver results at retail," said John Lopes, senior vice president and chief marketing officer, Andretti Autosport. "We are excited to continue this partnership in 2011 and look forward to sharing our success in the winner's circle."