Yokohama Tire Corporation to Adjust Prices on All Commercial Truck Tires April 1

FULLERTON, March 3, 2011: Yokohama Tire Corporation has announced it will implement a price increase of an average of 8% on all of its light and medium commercial truck tires in the U.S., effective April 1. There will be in-line adjustments, as well, which will be announced at a later date.

According to Rick Phillips, Yokohama director of commercial sales, the rising cost of raw materials is the primary reason for the price increase. “There are other factors as well,” said Phillips, “such as the costs associated with manufacturing and transportation. Though costs continue to climb, Yokohama remains committed to bringing to market the best commercial tires at competitive prices using our operational efficiencies and latest technology.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ - the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.