Gameloft and Audi Shift Gears to Launch a Free App, Asphalt Audi RS 3, on iPhone/iPod Touch Devices

PARIS--March 3, 2011: Gameloft, a leading developer and publisher of digitally distributed video games, has partnered with premium car brand Audi to launch Asphalt Audi RS 3, a new demo game with exclusive content featuring the brand new Audi RS 3 driving on two tracks of Asphalt 6: Adrenaline. Racers will have a chance to hop into the driver's seat to compete to win a high-end Audi A3 Sportback. The game is available now for free download on the App Store.

"We have had a long standing and successful relationship with Audi since the beginning of our Asphalt franchise," said Gonzague de Vallois, senior vice president of publishing, Gameloft. "The quality built into our racing games involve an adrenaline-pumping, totally immersive speed experience which is completely in line with the power of the new Audi RS 3."

"What better way to celebrate our partnership with Gameloft then to premiere the Audi RS 3 in one of the most iconic racing video game franchises on the market," said Lothar Korn, head of marketing communications, AUDI AG. "From the detailed graphics to the high performance, the Audi RS 3 is perfectly represented in the demo version of Asphalt 6: Adrenaline."

The game features a short career mode with three events, two normal races and an elimination round, across two tracks in Tokyo and the Bahamas. From March 3rd-16th, players will be able to join in a two week competition to race three laps on the Bahamas track. The highest score can then be posted on Gameloft Live with a chance to win an Audi A3 Sportback 2.0 TFSI quattro.

Countries qualified for the contest include: United States, Canada (excluding Quebec), United Kingdom, France, Germany, Australia, Japan, Switzerland, Hong Kong, Russian Federation, Spain, Austria, Mexico, Belgium, Netherlands, China and South Korea.

In addition to this special version of Asphalt, Gameloft has updated Asphalt 6: Adrenaline, already available on the App Store, to offer a new version with real time reflections on cars and even more precise controls.

About Gameloft

A leading global developer and publisher of downloadable video games, Gameloft(R) has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms, including mobile phones, smartphones and tablets (including Apple(R) iOS and Android(R) devices), set top box, connected TVs and consoles. Gameloft partners with leading international brands such as UNO(R), Spider-Man(R), James Cameron's Avatar(TM), Ferrari(R) and Sonic Unleashed(R). Gameloft also operates its own established franchises, such as Real Football, Asphalt(TM), Modern Combat 2 : Black Pegasus and N.O.V.A Near Orbit Vanguard Alliance(R). Gameloft is present in all continents, distributes its games in 100 countries and employs over 4,000 developers.

Source: Gameloft