Subaru of America, Inc. Reports Nearly 20% Increase in Sales
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Knowledge Base: Subaru Buyer’s Guide
CHERRY HILL, NJ--March 1, 2011: Subaru of America, Inc. today announced continued record-breaking sales for February, up almost 20% compared to the previous year.
February sales records were set by Forester, Impreza, Legacy and Outback. Impreza WRX volume more than doubled compared to the prior year and helped lead the Impreza carline to an impressive 40% increase.
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Feb '11 |
Feb '10 |
% chg |
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Forester |
6,334 |
6,315 |
0.3% |
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Impreza |
3,933 |
2,804 |
40.3% |
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Legacy |
3,242 |
2,615 |
24% |
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Outback |
7,951 |
6,189 |
28.5% |
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Tribeca |
223 |
175 |
27.4% |
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21,683 |
18,098 |
19.8% |
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"This is by far the best start to a year we've ever had," said Timothy M. Colbeck, senior vice president of sales, Subaru of America, Inc. "We have been working to get more units to our dealers, but every time we think they will build some inventory, they increase sales instead. With the exception of the Cash for Clunkers comparison in August, this is our 12th consecutive record month."
Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. said, "While we are proud of our February results, we are also very excited that our entire organization - from Subaru of America, to our region and zone offices and independent distributors - is committed and poised for the continued growth of our franchise."
SOURCE Subaru of America, Inc.
