2011 Geneva Motor Show: Rolls-Royce Phantom 102EX Experimental Electric Car - VIDEO ENHANCED
GENEVA - March 1, 2011: Today, Rolls-Royce Motor Cars begins an exploration into alternative drive-trains, seeking clarity on which technology may be suitable to drive Rolls-Royce motor cars of the future. The alternative drive-train we choose must deliver an authentic Rolls-Royce experience. It must be a technology that is right for our customers, our brand and which sets us on a sound footing for a sustainable future. That is why this project is so important. CEO Torsten Müller-Ötvös.
Rolls-Royce Motor Cars proudly presents 102EX, a car that represents one of the most significant initiatives taken by the company in recent years. It is the worlds first battery electric vehicle for the ultra-luxury segment and continues a tradition of experimental cars running through the model generations.
Click PLAY to watch preview video
Rolls-Royce produces cars that represent the pinnacle in luxurious motoring for the worlds most discerning customers. However, the company also recognises the need to look to the future and to plan for long-term sustainable growth. An investigation into alternative drive-train options is an important step in that process.
With 102EX, also to be known as the Phantom Experimental Electric (EE), it is the companys intention to carefully test the opinions and reactions to alternative drive-train options of a range of stakeholders including owners, enthusiasts, members of the public and the media.
Throughout 2011 Phantom EE will serve as a working test bed, giving owners, VIPs, the media and enthusiasts the opportunity to experience an established alternative drive-train technology and to feed back their experiences, thoughts and concerns directly.
The bank of research gathered from a global drive programme that will include Europe, the Middle East, Asia and North America will be crucial to decisions affecting alternative drive-trains for Rolls-Royce Motor Cars.There are no plans to build a production version of this car. Phantom EEs role is as a test bed, designed to explore established BEV technologies, to pose as well as to answer questions. Can Phantom EE deliver an acceptable range for customers without frequent re-charging? Is there confidence in its ability to operate in extreme conditions? Will reliability and quality be consistent with expectations of the worlds pinnacle automotive brand? Phantom EE also poses more fundamental questions: Is an all-electric drive-train able to deliver an authentic Rolls-Royce experience for customers, an experience that truly befits the marque? Whether all-electric or another alternative drive-train option is right for Rolls-Royce will become clearer when the test programme is complete at the end of the year.