Hyundai's Oscar Ads Raise Consideration Levels

SANTA MONICA, CA--February 28, 2011: Hyundai's big advertising investment in the Academy Awards earned a noticeable bump in consumer interest, according to site traffic data on Edmunds.com, the premier online resource for automotive information.

In the hours following the Oscars, Hyundai's overall brand saw a 13 percent lift in consideration compared to last Sunday night's traffic. The increase came after the Korean automaker aired a total of ten ads during both the awards telecast and the red carpet pre-show.

Hyundai advertised a total of four individual models during the two telecasts. Each model received an overall increase in consideration on Edmunds.com, although some performed better than others:

Hyundai ran its most ads for the Elantra. The four spots promoting the compact automobile boosted its consideration on Edmunds.com 35 percent.
The brand new Equus enjoyed the highest consideration boost of any Hyundai model last night. The luxury car's two ads helped to deliver a 67 percent increase on Edmunds.com.
One ad for the Sonata Hybrid helped to drive the model's consideration level 22 percent.
Another ad for the Hyundai Genesis contributed to the model's 14 percent increase in consideration.