SiSTeR Technologies Selected to Provide Online Video for FordDirect DCPAIS Service

DALLAS--February 28, 2011 -- SiSTeR Technologies announced today that the company was selected to power the video presentations and syndication services for FordDirect's new DealerConnection Premier Advanced Inventory Service (DCPAIS).

DCPAIS provides Ford and Lincoln dealers with new digital marketing tools such as customized video for an enhanced online consumer experience. DCPAIS is available to the 3,500 Ford and Lincoln dealers on their Ford Motor Company DealerConnection websites.

With DCPAIS, dealer-branded videos are created for new and used vehicles for visitors to view on enrolled Ford or Lincoln dealers' DealerConnection websites. Consumers are presented with the vehicle highlights in a voice-over featuring a real human voice that includes customized dealer comments about the vehicle and while they see an up-close visual tour of the vehicle as if they were in the showroom.

SiSTeR's support team also creates a YouTube channel for the dealership and automatically posts their videos. The videos and YouTube channel links back to the dealership's DealerConnection website to drive additional leads and sales.�To help drive even more customer leads to dealers, DCPAIS videos are tagged with keywords that support search engine optimization to help drive even more website traffic for dealers. �The videos can be branded with a dealership logo, custom background and a dealership commercial at the end.

"We're excited to be working with SiSTeR Technologies to enhance our DealerConnection suite of services," said Ryan Soffa, vice president of product development. "The results of our video pilot proved that customers prefer inventory listings that have videos, and we saw a 10 percent increase in leads on vehicles that included video."

"Being selected by FordDirect is a significant milestone for our company, and is a strong testament to the innovation, dedication and support our team has developed over the years," said Israel Alpert, CEO of SiSTeR Technologies. "We look forward to helping Ford and Lincoln dealers take advantage of technology proven to drive more traffic into their online showrooms."

In addition to customizable online videos provided by SiSTeR Technologies, DCPAIS provides Ford and Lincoln dealers with listing enhancements such as the ability to fully customize pricing including automatically display incentives and AXZ pricing.

DealerConnection websites average more than 2.5 million monthly unique visitors and drive more than 55,000 monthly leads for Ford and Lincoln Mercury Dealers.

SOURCE SiSTeR Technologies