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BMW to Introduce New Sub-Brand Tomorrow, Monday - VIDEO FEATURE


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MUNICH - February 20, 2011: On Monday, February 21st, BMW will be presenting a major announcement regarding a new sub-brand of vehicles. Tonight, Sunday, preparing for the launch that will take place during a press conference on Monday, BMW has illuminated the HQ with lighting effects and film projections during the night. The reason for a new sub-brand is the development of the "Mega City Vehicle" that will be introduced in 2013.


Click PLAY to watch the video preview

CLICK HERE for the complete background on Project I, the Mega City Vehicle