BMW to Introduce New Sub-Brand Tomorrow, Monday - VIDEO FEATURE
MUNICH - February 20, 2011: On Monday, February 21st, BMW will be presenting a major announcement regarding a new sub-brand of vehicles. Tonight, Sunday, preparing for the launch that will take place during a press conference on Monday, BMW has illuminated the HQ with lighting effects and film projections during the night. The reason for a new sub-brand is the development of the "Mega City Vehicle" that will be introduced in 2013.
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CLICK HERE for the complete background on Project I, the Mega City Vehicle