Walmart Will Offer Licensed Merchandise As Part Of Largest Retail Promotion In NASCAR History
BENTONVILLE, — Walmart and NASCAR, the country’s most popular motorsport, announced today a new relationship designed to give Walmart customers and race fans new NASCAR branded merchandise and special savings on race tickets available on Walmart.com/NASCAR for select races. The new retail program, branded “Race Time”, is the largest retail promotion in NASCAR’s history and launches in 1,500 Walmart stores just in time for the start of the season with the 53rd running of the Daytona 500 (FOX, Sunday, Feb. 20 at 1 p.m. ET).
This new relationship will begin with select NASCAR and NASCAR team licensed merchandise in Walmart stores and grow in the future to include more merchandise and various sponsor products.
Participating Walmart stores will offer exciting merchandise such as T-shirts, racing flags, and tailgating food and beverages with even more selection of merchandise on Walmart.com/NASCAR. In addition, Walmart customers and NASCAR fans can save money by purchasing a discount ticket package available exclusively through Walmart.com/NASCAR for select NASCAR Sprint Cup Series races. Ticket packages include four race tickets, four hot dogs, four beverages and one race program for just $99, a savings of approximately $100.* To help fans experience the thrill of racing, Walmart will also create NASCAR fan events at several stores in every race market throughout the season featuring real stock race car displays, special appearances by professional drivers, and racing simulator machines – perfect to safely get behind the wheel and feel the power of NASCAR.
“We know our customers are NASCAR fans, and we continue to look for ways to provide unforgettable family experiences as well as greater value in every aspect of their lives,” said Stephen Quinn, chief marketing officer, Walmart US. “We’re very pleased to introduce this program to our customers and help them save money while fully experiencing the excitement of NASCAR.“
“Millions of NASCAR fans eagerly await the start of the season and we are excited to get in high gear with this relationship with Walmart,” said Paul Brooks, senior vice president, NASCAR, president of NASCAR Media Group and a board member of the NASCAR Team Properties. “This program will allow us to get even deeper into product development over the coming years with Walmart helping us deliver exciting new products at affordable prices to our fans.”
The NASCAR Team Properties, which is open to any NASCAR national series race team that chooses to participate, explores merchandising opportunities in four key categories – apparel, collectable die-cast, toys and trackside retail. Team Properties currently consists of 11 teams, as well as NASCAR and represents more than 30 top drivers.
*Ticket packages are limited per market and available through Walmart.com/NASCAR while supplies last.
About NASCAR TEAM PROPERTIES
The NASCAR Team Properties is a NASCAR industry managed organization created to promote efficiency and operational structure for the sport’s licensed merchandise business. Team Properties is comprised of NASCAR and participating teams in NASCAR’s national race series and is operated under a Board of Directors representing those organizations. The initial participating teams include: Dale Earnhardt, Inc.; Earnhardt Ganassi Racing with Felix Sabates; Hendrick Motorsports; Joe Gibbs Racing; JR Motorsports; Michael Waltrip Racing; Penske Racing; Richard Childress Racing; Richard Petty Motorsports; Roush Fenway Racing, and Stewart-Haas Racing.
The NASCAR Teams Properties manages the intellectual property rights for the participating teams and NASCAR in key categories including apparel, die-cast collectables, toys and trackside retail.
About Walmart Wal-Mart Stores, Inc.
“Walmart,” serves customers and members more than 200 million times per week at more than 8,800 retail units under 59 different banners in 15 countries. With fiscal year 2010 sales of $405 billion, Walmart employs more than 2 million associates worldwide. A leader in sustainability, corporate philanthropy and employment opportunity, Walmart ranked first among retailers in Fortune Magazine’s 2010 Most Admired Companies survey. Additional information about Walmart can be found by visiting Walmart Stores and on Twitter at Twitter - Walmart. Online merchandise sales are available at Walmart and Sams Club.