Ram Introduces New Tradesman Model at 2011 Chicago Auto Show


PHOTO (select to view enlarged photo)
Ram Tradesman

CHICAGO - February 9, 2011: Ram Truck today announced a new trim package aimed at one of the pickup truck category's largest traditional customer bases: the Ram Tradesman.

The Tradesman is a value-priced option package designed to meet the hard-working needs of small businessmen, construction jobsites and commercial fleets.

"The Ram Tradesman is named for -- and aimed at -- the heart of our business," said Fred Diaz, President and CEO, Ram Truck Brand, Chrysler Group LLC. "This is a hard-working truck for hard-working people. Durability, reliability and value for the money are the top three considerations for our customers. Their truck is the most important tool they own and one they'll use every day. The Ram Tradesman is a truck they can depend on."


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Ram Tradesman offers better performance for the price than other work trucks. For example, Ram Tradesman starts with the popular Ram 1500 ST trim package and adds useful features such as a standard HEMI engine with five-speed automatic transmission, which balances power with fuel efficiency. HEMI-equipped Ram 1500s are rated at 390 hp / 407 ft.-lb. torque and 20 mpg highway (4x2).

PHOTO (select to view enlarged photo)
Ram Tradesman

Also included in the Tradesman package is a standard Class IV trailer hitch with lighted, above-bumper four- and seven-pin trailer wire connectors. Tradesman also features heavy-duty engine cooling and a heavy-duty transmission oil cooler. Properly equipped Tradesman models provide best-in-class standard work truck capability, towing 10,450 lbs.

Ram 1500 Tradesman is equipped with durable, good-looking 17-inch full-face painted steel wheels exclusive to the Tradesman.

All Ram 1500 models, including the Tradesman, feature segment-exclusive multi-link rear coil suspension that provides best-in-class ride and handling qualities. A coil-spring setup centralizes and absorbs bumps and impacts, while reducing the amount of friction in the spring system. This setup also weighs 40 pounds less than a leaf-spring configuration.

Ram Tradesman is available in either regular cab short-bed (6 ft., 4 in.) and long-bed (8 ft.) models, with a choice of 4x2 or 4x4 powertrains.

Buyers can choose vinyl or cloth 40/20/40 split bench seats in dark slate and medium graystone, and either carpeted or vinyl flooring.

Other standard equipment includes 160-amp alternator, 17-inch steel spare wheel and full-size spare tire, 26-gallon (6-ft, 4-in. bed) or 32-gallon (8-ft. bed) fuel tank, 3.55 rear axle ratio, 700-amp maintenance-free battery, bright chrome grille, cargo bed lamp, front and rear heavy-duty shock absorbers, front and rear stabilizer bars, halogen headlamps, locking tailgate, rear wheel well liners, rack and pinion steering, rear dome lamp and sentry key theft-deterrent system.

Standard interior features include air conditioning, a 12-volt auxiliary power outlet, media center with CD and MP3 player, six speakers, audio jack for mobile devices, automatic headlamps, behind the seat storage, driver and passenger assist handles, instrument panel with tachometer, tilt steering wheel , tinted glass, variable intermittent windshield wipers.

Standard safety features include advanced multistage front air bags, supplemental side airbags and front curtain, electronic stability control, anti-lock four-wheel disc brakes, front height-adjust shoulder belts and tire-pressure monitoring.

Ram Tradesman is available in bright silver metallic, bright white, brilliant black crystal pearl, deep cherry red crystal pearl, deep water blue pearl, flame red, hunter green pearl, mineral gray metallic, rugged brown pearl or white gold metallic paint.

A long list of options is available for the Tradesman including 3.21 and 3.92 rear axle ratios, anti-spin differential, chrome exhaust tip, bright chrome front and rear bumpers, heated mirrors, power door locks, power windows, remote keyless entry, engine block heater, folding trailer-tow mirrors with courtesy lamps and supplemental signals, rubber floor mats, Mopar chrome side steps and bed rails, a rear sliding window, spray-in bedliner, Sirius satellite radio, Uconnect voice command with Bluetooth, remote USB port, auto-dimming rear-view mirror, tow hooks, cruise control, tire pressure monitor, vehicle information center and trailer brake controller.

Ram Tradesman is also available with rugged Goodyear Wrangler all-terrain tires to resist punctures and improve off-road traction.

Ram Trucks come with an unsurpassed 5-year, 100,000-mile powertrain warranty. Truck customers €“ from half-ton to commercial €“ have a demanding range of needs and require their vehicles to provide high levels of capability. With their proven powertrains, proven chassis, low-cost of ownership, Ram Trucks are engineered for maximum productivity and "uptime." Ram 1500, 2500, 3500 pickups and chassis cabs are designed to deliver a total package for commercial customers.

Ram Tradesman pricing starts at $22,780, including $975 destination charge. Tradesman will go on sale in the second quarter 2011.

About the Ram Truck brand
With a work-hard, play-hard attitude, the Ram Truck brand offers the boldest, most powerful and capable pickup truck lineup on the planet.

Introduced in 2008, the Ram 1500 is a game changer in terms of its ability to "outsmart" and "out-tough" the competition with its bold exterior design, crafted and refined interior, engineering excellence, superb innovation and best-in-class features and amenities.

The Ram Truck brand added to its award-winning truck lineup with the introduction of the 2010 Ram 2500 and 3500 Heavy Duty trucks. Ram heavy-duty trucks provide customers with first-time innovations and features along with new standards of strength, utility and driveability, building on the Ram's leadership in the heavy-duty pickup segment.

The Ram Truck brand is further enhancing its commercial vehicle presence with a "new crew" of commercial-grade work trucks: the new 2011 Ram 3500, 4500 and 5500 Chassis Cabs. Led by an all-new crew cab, the new 2011 Ram Chassis Cabs are built on a proven frame and chassis, and engineered for maximum uptime, optimum performance and enhanced commercial capability.

On The Job
The Ram Truck commercial vehicle program provides incentives and discounts to assist customers in purchasing, servicing and customizing their Ram Trucks. Small businesses can save big with On The Job allowances on all Ram Truck models:

€ Up to $1,000 commercial equipment upfit allowance

€ Up to $1,000 Chrysler Service Contract allowance

€ Up to $1,000 Mopar certificate allowance


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