The Mercedes-Benz AMG - Ducati Relationship Hits the Road - VIDEO FEATURE
LOS ANGELES - January 27, 2011: During the recent 2010 L.A. Auto Show AMG and Ducati, the Italian manufacturer of high performance motorcycles, announced a marketing activity cooperation with reflects the brands' mutual values of high performance, motor sport, style, and design. The first visible results of the cooperation between AMG and Ducati will be joint marketingand sponsoring activities. AMG will support the Ducati MotoGP team as official car partnerfor 2011.During select AMG events, participants will be able to take test drives with Ducati motorcycles, and Ducati customers will similarly have the opportunity to familiarisethemselves with the latest AMG high-performance cars at events.
This entertaining and informative video reveals a bit more about the historic partnership with Mercedes Benz and Ducati which features Mercedes AMG CEO Ola Kallenius and Ducati CEO Gabriele de Torchio.