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Pro Athlete Shaun White Takes The Wheel With New Partner BFGoodrich Tires


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ASPEN, Colo. January 27, 2011; Professional Athlete Shaun White has accomplished much in his storied career in action sport, he's a two-time Olympic Gold medal winner, the most decorated athlete in Winter X Games history with 15 medals, a four-time medal winner at Summer X Games and a nine-time ESPY award winner. Now Shaun White will work to upgrade his driving abilities with the help of his newest partner, BFGoodrich® Tires. The multi-year, Upgrade to BFGoodrich, campaign featuring Shaun White kicks off at ESPN Winter X Games 15 in Aspen, Colo.

"I'm looking forward to a great partnership with BFGoodrich Tires," said Shaun White. "I've always been fascinated with cars and I'm excited to work with the BFGoodrich team on my performance driving."

For decades, BFGoodrich tires have been known to automotive enthusiasts as the ultimate performance upgrade to their vehicles. The brand has the credentials to upgrade White's driving skills with 17 Summer X Games Rally medals, a rich on-road racing history and 70 wins on the dirt in Baja under its belt. Taught by BFGoodrich specialists and a special group of professional drivers known as, TeamBFG, White is learning how to upgrade his driving performance, with all of the action captured in a series of webisodes featured at www.bfgoodrichtires.com/shaunwhite. Highlighted throughout the webisodes will be the ease with which drivers like White can upgrade their driving performance on BFGoodrich tires, from rally racing control to road course technique, many of which can be applied on the everyday commute.

"Shaun White is all about performance and pushing the limits when it comes to competing and having fun, and BFGoodrich Tires is all about performance upgrades and fun amplified," said Jamey Fish, Director, Consumer Experience, BFGoodrich Tires. Through our Upgrade to BFGoodrich" campaign, we are literally upgrading Shaun's driving performance on BFGoodrich tires."

"Shaun's shown everyone what he can do in the world of extreme sports, now we're going to share with Shaun, and all enthusiasts, what we do best," Fish added.