Audi UK Appoints Interim Head Of Marketing

MILTON KEYNES, UNITED KINGDOM – January 26, 2011: Audi UK has appointed a new interim Head of Marketing, starting immediately, to take over from Peter Duffy, who leaves the company in the next few weeks.

Philip Olden, a premium brands expert who has held a number of senior marketing roles across a range of prestige and luxury international brands, joins the marketing team at the Audi UK Headquarters. He is currently working alongside Peter, who will hand over his responsibilities before leaving the company during February.

Philip is reporting directly to Jeremy Hicks, Director of Audi UK, who comments: “Audi is a very fast-growing brand in the UK and we need the very best staff in each specialist field to drive this success. We have decided to take our time to secure our long term replacement for Peter Duffy, who has had a tremendous impact on our communications standards over the last three years.

“We are very fortunate to have the considerable expertise of Philip Olden with us for as long as it takes to identify our permanent candidate and we shall be taking full advantage of his prestige brand skills during the time he is here.”

Audi is the sales leader in Western Europe, posting in excess of one million sales worldwide in 2010, close to 100,000 of which found UK owners last year. Its prestige image ratings and sophisticated communications campaigns have marked out the Vorsprung durch Technik brand in the UK .