Road & Track Magazine Redesign Raises the Bar
SEE ALSO New Car Buyers Guide
NEWPORT BEACH, Calif.January 25, 2011; Road & Track, the nation's longest-running and most trusted automotive magazine, today announced it has redesigned key elements of its content taking its sophisticated look to a new level. The redesign hits newsstands February 1st.
The new Road & Track enhancements include:
- Cleaner, sleeker fonts.
- A refined logo for a more contemporary appearance.
- Reformatted content with the addition of a "Drives" section, as well a host of improvements to Ampersand and industry-standard road test data.
"Just as the auto industry retools vehicle models every four years or so, we felt it was time for a change," said Road & Track Vice President and Editor-in-Chief Matt DeLorenzo. "As part of this transformation process, we decided a redesign in both the appearance and functionality of our content was in order."
According to Richard Baron, Design Director at Road & Track, the new fonts are cleaner and more sophisticated, with an open, square-shouldered design that naturally complements the magazine's terrific photography.
"It's a look you'll see repeated across all our print and digital platforms," he promised.
Associate Art Director Bert Swift, who worked with Baron during the redesign process, says subtle enhancements to the Road & Track logo reflect the overall look-and-feel of the magazine's sleek new fonts for consistency in brand image.
- The addition of a "Drives" section, which is a concise digest covering cars driven by the magazine's editors. It offers readers bulleted fast facts highlighting key performance figures for tested vehicles.
- Ampersand, the magazine's front-of-book news section, has been expanded, with more reviews, interviews and event coverage, plus additional "future looks" and auto show roundups.
- The data panels for road tests have been refined to provide callouts for key performance attributes and scales have been added so readers can learn how specific vehicles compare to others that have been road tested by Road & Track.
- The Road Test Summary now includes a special leaderboard dedicated to the top performing cars in 0-60 acceleration, ¼ mile time, slalom and skidpad. A "classics" section has also been included which compares the performance of legendary cars with the current crop of vehicles.
"These changes were a team effort," said DeLorenzo. "Our designers worked closely with engineering and road test staff to make our magazine more aesthetically appealing while enhancing the information we provide in the process. Overall, I think it's a huge success, and I think our readers will agree."
About Road & Track
Road & Track (http://www.RoadandTrack.com) is the longest-running and most trusted automotive magazine in the United States. The magazine is written for the automotive enthusiast and contains information about cars and driving blended with wide-ranging feature stories, entertainment and racing coverage. Road & Track's road tests and comparison tests are the most complete and technically accurate in the industry, focusing primarily on domestic and imported sports cars and sports sedans that are a cut above the ordinary in performance, handling, engineering and efficiency - cars that are above all, fun to drive.