The Mushroom Group Hits The Road With Hyundai

SYDNEY – January 18, 2011: Hyundai Motor Company Australia has joined forces with The Mushroom Group of Companies, Australia’s premier entertainment corporation which encapsulates well known entities such as The Frontier Touring Company and Liberation Music, to provide transport for their leading artists when in Australia.

The partnership will see the new Hyundai i45 mid-sized sedan and the iMax eight-seat executive shuttle used to transport leading acts to official engagements and performances when in Australia.

“We are delighted to have Hyundai on board,” said Reegan Stark, National Publicity & Promotions Director. “Hyundai has stylish, state-of-the-art safe cars we know our artists will be happy to travel in. The i45 offers luxurious transport for single musicians and promotional trips, whilst the iMax is perfect for offering us loads of space and comfort when the guys want to travel together to and from gigs.”

The Mushroom Group of Companies promote International and Australian artists including Justin Beiber, Kings of Leon, Lionel Richie, Maroon 5, Blondie, Kylie Minogue, Jimmy Barnes, Kasey Chambers, The Temper Trap, Usher, Little Red and Tom Jones - to name just a few. In 2009 they helped to stage, what would become Australia’s largest ever concert event in history, the groundbreaking ‘Sound Relief ‘ event held at Melbourne's iconic MCG which drew a record 80,000 music fans.

Headed by music mogul Michael Gudinski, the Mushroom Group of Companies is Australia’s largest independent entertainment group and includes touring, recording, publishing, merchandising, film and television divisions and more. Notably, the group’s International touring company, The Frontier Touring Company celebrated its 30th year of delivering world class entertainment this year.