Toyota Reports December and 2010 Sales


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SEE ALSO: Toyota Buyers Guide
SEE ALSO: Lexus Buyers Guide
SEE ALSO: Scion Buyers Guide

TORRANCE, Calif., Jan. 4, 2011; Toyota Motor Sales (TMS), U.S.A., Inc., today reported December sales results of 177,488 units, a decrease of 2.0 percent from the same period last year, on a daily selling rate (DSR) basis. On a raw volume basis, unadjusted for 27 selling days in December 2010, compared to 28 selling days in December 2009, TMS sales were down 5.5% for the month, compared to the same period last year.

Toyota Division reported December sales of 149,928 units, down 2.4 percent from December 2009. Lexus Division reported December sales of 27,560 units, flat compared to the year-ago month.

For the year, TMS reported annual sales of 1,763,595 vehicles, flat from the same period in 2009, on a DSR basis. With 308 selling days in 2009 and 306 selling days in 2010, annual sales were flat on an unadjusted raw volume basis.

Toyota Division recorded year-end sales of 1,534,266 vehicles, flat from the prior year. Lexus reported sales of 229,329 units in 2010, up 6.9 percent over 2009. Scion Division reported sales of 45,678 units for the year.

"Thanks to our customer's enduring confidence in the quality and reliability of our vehicles, Toyota remained the best-selling retail brand for the third consecutive year, Camry was again the best-selling car in America for the ninth straight year and Lexus retained its place as the best-selling luxury brand for the eleventh year in a row," said Don Esmond, senior vice president of automotive operations, Toyota Motor Sales, U.S.A. "We are truly grateful for the strong loyalty our customers showed the Toyota brand in 2010, and we look forward to a successful year in 2011."

Toyota Division

Toyota Division passenger cars recorded December sales of 82,985 units, down 12.3 percent from the year-ago month, with year-end sales of 896,279 units, down 9.5 percent from last year. For the year, passenger car sales were led by Camry and Camry Hybrid, which posted combined annual sales of 327,804 units. Corolla recorded 2010 sales of 266,082 units. The Prius mid-size gas-electric hybrid posted best-ever December sales of 15,253 units, up 37.7 percent over December 2009, with year-end sales of 140,928 units. Avalon reported sales of 28,390 units for the year, up 6.1 percent over 2009.

Toyota Division light trucks reported December sales of 66,943 units, up 13.5 percent over December 2009, with year-end sales of 637,987 units, also up 15.1 percent from 2009. For the year, light truck sales were led by the RAV4 compact SUV with year-end sales of 170,877 units, up 15.4 percent from the same period last year. Highlander and Highlander Hybrid posted combined annual sales of 92,121 units. The Tundra full-size pickup recorded year-end sales of 93,309 units. The Tacoma mid-size pickup reported sales of 106,198 units for the year. Sienna recorded year-end sales of 98,337 units, up 17.7 percent.

Scion reported December sales of 3,956 units. For the year the Scion xB urban utility vehicle recorded sales of 20,364 units. The tC sports coupe reported annual sales of 15,204 units. The xD posted sales of 10,110 units for the year.

Lexus Division

Lexus Division passenger cars reported December sales of 12,678 units, down 17.1 percent from December 2009, with year-end sales of 113,106 units, up 1.0 percent from 2009. For the year, Lexus passenger car sales were led by the ES entry luxury sedan with year-end sales of 48,652 units, up 1.0 percent. The IS entry luxury sport sedan recorded combined annual sales of 34,129 units. The HS entry luxury hybrid sedan recorded sales of 10,663 units for the year, up 60.2 percent.

Lexus Division light trucks reported December sales of 14,882 units, up 21.5 percent over the year-ago month, and year-end sales of 116,223 units, up 13.3 percent over last year. Lexus sales were led by the RX luxury utility vehicle in 2010, which posted combined year-end sales of 95,790 units, up 3.3 percent over the prior year. The GX recorded sales of 16,450 units, up 165.6 percent over 2009.

TMS Hybrids

In December, TMS posted sales of 20,522 hybrid vehicles, up 18.5 percent over December 2009. TMS calendar-year-to-date hybrid sales totaled 189,147 units.

Toyota Division posted December sales of 17,819 hybrids, up 29.1 percent, and year-end sales of 162,931 units. Lexus Division posted sales of 2,703 hybrids for the month and 26,219 units for the year, up 20.5 percent.

*Unless otherwise noted, all percent change figures are reported on a daily selling rate basis.

TOYOTA RETAIL SALES

(INCLUDES FLEET & HAWAII)

December, 2010









----- CURRENT MONTH -----

-- CALENDAR YEAR TO DATE --




DSR %



DSR %


2010

2009

CHG

2010

2009

CHG








YARIS

3,422

5,017

-29.3

40,076

63,743

-36.7

COROLLA

22,058

34,220

-33.2

266,082

296,874

-9.8

CAMRY

31,223

34,946

-7.3

327,804

356,824

-7.5

VENZA

3,996

5,819

-28.8

47,321

54,410

-12.5

AVALON

2,691

2,574

8.4

28,390

26,935

6.1

PRIUS

15,639

11,775

37.7

140,928

139,682

1.6

SCION xB

1,538

1,756

-9.2

20,364

25,461

-19.5

SCION tC

1,594

1,047

57.9

15,204

17,998

-15.0

SCION xD

824

968

-11.7

10,110

14,499

-29.8

TOTAL TOYOTA DIV. PASS. CAR

82,985

98,122

-12.3

896,279

996,431

-9.5

ES

5,469

6,531

-13.2

48,652

48,485

1.0

HS

1,121

1,980

-41.3

10,663

6,699

60.2

LS

1,516

2,085

-24.6

12,275

11,334

9.0

SC

13

50

-73.0

328

720

-54.1

GS

777

1,063

-24.2

7,059

7,430

-4.4

IS

3,782

4,153

-5.6

34,129

38,077

-9.8

TOTAL LEXUS PASS. CAR

12,678

15,862

-17.1

113,106

112,745

1.0

TOTAL TOYOTA PASS. CAR

95,663

113,984

-13.0

1,009,385

1,109,176

-8.4

SIENNA

8,828

8,555

7.0

98,337

84,064

17.7

RAV4

17,486

16,742

8.3

170,877

149,088

15.4

FJ CRUISER

1,297

1,603

-16.1

14,959

11,941

26.1

4RUNNER

5,095

4,514

17.1

46,531

19,675

138.0

HIGHLANDER

11,271

9,442

23.8

92,121

83,118

11.6

LAND CRUISER

213

190

16.3

1,807

2,261

-19.6

SEQUOIA

1,770

1,760

4.3

13,848

16,387

-14.9

TOTAL SUV

37,132

34,251

12.4

340,143

282,470

21.2

4X2 TACOMA

4,676

4,525

7.2

49,357

54,939

-9.6

4X4 TACOMA

6,294

4,972

31.3

56,841

56,885

0.6

TOTAL TACOMA

10,970

9,497

19.8

106,198

111,824

-4.4

TUNDRA

10,013

8,870

17.1

93,309

79,385

18.3

TOTAL PICKUP

20,983

18,367

18.5

199,507

191,209

5.0

TOTAL TOYOTA DIV. LT TRUCK

66,943

61,173

13.5

637,987

557,743

15.1

LX

546

386

46.7

3,983

3,616

10.9

GX

2,246

502

364.0

16,450

6,235

165.6

RX

12,090

11,815

6.1

95,790

93,379

3.3

TOTAL LEXUS LIGHT TRUCK

14,882

12,703

21.5

116,223

103,230

13.3

TOTAL TOYOTA LIGHT TRUCK

81,825

73,876

14.9

754,210

660,973

14.9

TOTAL TOYOTA DIV.

149,928

159,295

-2.4

1,534,266

1,554,174

-0.6

TOTAL LEXUS

27,560

28,565

0.1

229,329

215,975

6.9

TOTAL TOYOTA

177,488

187,860

-2.0

1,763,595

1,770,149

0.3

MEMO:







DOM. COROLLA

18,617

33,659

-42.6

228,165

265,440

-13.5

DOM. CAMRY

30,811

34,687

-7.9

324,756

346,957

-5.8

DOM. RAV4

13,246

5,746

139.1

101,850

46,360

121.1

DOM. HIGHLANDER

9,742

6,006

68.2

70,767

10,948

550.6

DOM. PICKUP

20,983

18,367

18.5

199,507

191,209

5.0

DOM. RX

8,716

9,174

-1.5

72,556

63,593

14.8








SELLING DAYS

27

28


306

308























TOYOTA DIV. IMPORT CAR

26,870

21,383

30.3

267,647

302,689

-11.0

LEXUS IMPORT CAR

12,678

15,862

-17.1

113,106

112,745

1.0

TOYOTA DIV NA BUILT CARS

56,115

76,739

-24.2

628,632

693,742

-8.8

TOTAL TOYOTA CARS

95,663

113,984

-13.0

1,009,385

1,109,176

-8.4








TOYOTA DIV. IMPORT LT TRUCK

12,374

20,739

-38.1

153,678

208,775

-25.9

LEXUS IMPORT LT TRUCK

6,166

3,529

81.2

43,667

39,637

10.9

TOYOTA DIV NA BUILT LT TRUCK

54,569

40,434

40.0

484,309

348,968

39.7

LEXUS NA BUILT LT TRUCK

8,716

9,174

-1.5

72,556

63,593

14.8

TOTAL TOYOTA LT TRUCK

81,825

73,876

14.9

754,210

660,973

14.9








SPORT UTILITY VEHICLES

50,717

45,351

16.0

441,407

373,759

18.9

Memo: Lexus Sport Utility

14,882

12,703

21.5

116,223

103,230

13.3








SMALL VANS

8,828

8,555

7.0

98,337

84,064

17.7

PICKUPS

20,983

18,367

18.5

199,507

191,209

5.0








* NORTH AMERICAN BUILT VEHICLES







COROLLA

18,617

33,659

-42.6

228,165

265,440

-13.5

CAMRY

30,811

34,687

-7.9

324,756

346,957

-5.8

VENZA

3,996

5,819

-28.8

47,321

54,410

-12.5

AVALON

2,691

2,574

8.4

28,390

26,935

6.1

SIENNA

8,828

8,555

7.0

98,337

84,064

17.7

RAV4

13,246

5,746

139.1

101,850

46,360

121.1

HIGHLANDER

9,742

6,006

68.2

70,767

10,948

550.6

PICKUP

20,983

18,367

18.5

199,507

191,209

5.0

SEQUOIA

1,770

1,760

4.3

13,848

16,387

-14.9

RX

8,716

9,174

-1.5

72,556

63,593

14.8

TOTAL

119,400

126,347

-2.0

1,185,497

1,106,303

7.9

N.A. VEHICLES % OF TOTAL

67.3%

67.3%


67.2%

62.5%









SELLING DAYS

27

28


306

308


DSR = DAILY SELLING RATE









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