The 2011 North American International Auto Show in Detroit Finalizes Tues., Jan. 11 Press Conference Timing

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TROY, Mich., Dec. 22, 2010;; The North American International Auto Show (NAIAS) today released additional press conference times for the 2011 world-premier event to be held at Detroit's Cobo Center Jan. 10-23.  The 2011 NAIAS will feature press events by more than 30 brands showcasing an anticipated 30-40 worldwide debuts in addition to some of the industry's top suppliers and related events.

In line with trends of other international automotive shows such as Geneva, Paris, and Frankfurt, and to also accommodate customer demand--both the auto manufacturers and the media who attend the show--the 2011 NAIAS is making game-changing moves in how it is scheduling the cadence of some of the world's most highly touted worldwide debuts.  As a reflection of the "new normal" in the 2011 automotive industry and an unprecedented demand for news conference timeslots from the past two years, NAIAS will feature two distinct press days.

The first Press day, Mon., Jan. 10 , will feature exciting worldwide, never-before-seen products, as well as significant North American introductions which will steer the direction of the industry for years to come.  The second Press day, Tues., Jan. 11, will showcase highly anticipated innovative technological advancements by auto companies and suppliers while including additional key product unveilings. NAIAS officials note more surprises are on the horizon and will be providing updates up to show time. 

An updated schedule follows:


THIS SCHEDULE IS SUBJECT TO CHANGE .  Please visit often for the most current schedule.

Media Credentials Office at Cobo Center will be open Saturday and Sunday, January 8 and 9, from 9:00 am-5:00 pm. VALID CREDENTIAL REQUIRED FOR SHOW FLOOR ACCESS.

Press conferences will be held on exhibitor stands unless otherwise noted.

Monday, January 10, 2011

  5:00 am

Media Credential Office Opens / Oakland Concourse

  5:30 am

Main Show Floor and Michigan Hall Opens

  6:00-6:30 am

Porsche Breakfast

  6:30-7:00 am 


  7:00-7:25 am

VDA/German Association of the Automotive Industry / W2-60

Schaeffler Group immediately following / W2-60

  7:00-7:25 am

Johnson Controls / D2-15

  7:30-7:50 am

NAIAS 2011 Opening Ceremony / Michigan Hall Stage 

  8:00-8:30 am 

North American Car and Truck of the Year Awards / Michigan Hall Stage

  8:40-9:05 am


  9:15-9:40 am


  9:55-10:30 am

Ford / Cobo Arena

10:45-11:10 am


11:20-11:45 am


11:55 am-12:20 pm  


12:25-12:50 pm


  1:05-1:30 pm

Toyota / Riverview Ballroom  

  1:45-2:10 pm


  2:20-2:45 pm


  2:55-3:20 pm


  3:30-3:55 pm


  4:05-4:30 pm


  4:35-5:00 pm


  5:10-5:35 pm


  5:45-6:10 pm


  6:15-6:40 pm


  7:30-7:55 pm

Panasonic / O2-33

(Doors open at 7:00 pm)

Tuesday, January 11, 2011

  7:00 am

Show floor opens

  7:30-7:55 am 


  8:05-8:30 am


  8:35-9:00 am

Mach 7 Motor Sports

  9:10-9:35 am

Li-ion Motors Corp.

  9:45-10:10 am

Venturi Automobiles

10:20-10:45 am

ZF Group / Main Show Floor

10:55-11:20 am 

Michelin / Main Show Floor

11:30-11:55 am

Moto-Mundo / Michigan Hall Stage

12:05-1:05 pm

Michigan Economic Development Corp. (MEDC) /

Michigan Hall, Smarter Living area

  2:30-2:55 pm 

DENSO / Main Show Floor

  4:00-4:25 pm

EyesOn Design Awards / Michigan Hall Stage

About the North American International Auto Show

Rod Alberts, Executive Director

Entering its 23rd year as an international event, the NAIAS ( is among the most prestigious auto shows in the world, providing unparalleled access to the automotive products, people and ideas that matter most - up close and in one place. One of the largest media events in North America, the NAIAS is the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d'Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world.

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Press Preview - Monday-Tuesday, January 10-11, 2011

Industry Preview - Wednesday-Thursday, January 12-13, 2011

Charity Preview - Friday, January 14, 2011

Public Show - Saturday-Sunday, January 15-23, 2011


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