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Look Out for Pirates: The BMW 1 Series M Coupe Leaves The Harbor - VIDEO ENHANCED


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SEE ALSO: First Drive: BMW 1 Series M Coupe


MUNICH - December 10, 2010: Pirate, noun, masculine [Ital. pirata < Lat. pirata < Greek peirates] = robber of ships at sea. That’s the dictionary definition.

When people talked about the Pirate at BMW M GmbH in recent months, they generally spoke in terms of happy expectations and rarely referred to the sea. Nonetheless, this code name does not seem entirely random. After all, the aim of the BMW 1 Series M Coupé is to plunder unknown territorial waters and to make it easier to gain a foothold in the BMW M world.

The aim is to offer fans, both young and not-so-young, a car that concentrates on what is most important: the driving experience.


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When the BMW M3 first gave wing to the drams of automobile enthusiasts 25 years ago, no one could ever have expected the success that would be enjoyed by the compact sports car. The successes of the M3 have been considerable to date, not least in long-distance races. The model itself has also increased in size. The length and wheelbase have now reached dimensions that two generations ago would have been associated with a BMW 5 Series. These figures alone make it clear that there is room for another model beneath the BMW M3.

The aim is to offer fans, both young and not-so-young, a car that concentrates on what is most important: the driving experience.

When the BMW M3 first gave wing to the drams of automobile enthusiasts 25 years ago, no one could ever have expected the success that would be enjoyed by the compact sports car. The successes of the M3 have been considerable to date, not least in long-distance races. The model itself has also increased in size. The length and wheelbase have now reached dimensions that two generations ago would have been associated with a BMW 5 Series. These figures alone make it clear that there is room for another model beneath the BMW M3.

This is precisely the purpose of the BMW 1 Series M Coupé. Like its forebears from the 1980’s, this car has no unnecessary frills. It is available in three paint finishes, the interior is fixed, there is one transmission variant and one chassis design. Oh, and let’s not forget: a whole load of fun. That’s all.

Anyone who has had the opportunity to drive the small M will immediately understand what this means. Something that may seem comparatively unspectacular on paper becomes a sensation with every meter traveled. The great-looking packaging is like the icing on the cake.