2011 NAIAS Education Day: A World of Opportunities


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DETROIT - December 11, 2010: For the past six years, the North American International Auto Show (NAIAS) has produced an education day for thousands of students as part of a greater auto show experience. 2011 NAIAS promises to offer even more for those schools in attendance by providing students a full menu of potential career options, ranging from inside to beyond the automotive industry.

NAIAS welcomes students in school groups in grades 9 - 12 and college level to attend NAIAS Education Day: A World of Opportunities, presented by State Farm Insurance at Cobo Center in Detroit on Wed., Jan. 19, 2011 beginning at 7:30 a.m.

NAIAS Education Day, along with the help of leading specialists from a variety of fields, continues to give educators from around the Midwest an opportunity to enhance their lesson plans. Students who participate in this unique day gain insight into the latest technologies, engineering, automotive design and environmental concerns. They also will be able to meet with representatives from various colleges to learn about career paths in their areas of interest.

NAIAS Education Day will offer show floor tours led by industry specialists in the following areas of interest:

  • Alternative Fuel Technologies
  • Culinary Arts
  • Engineering
  • Journalism
  • Law Enforcement
  • Marketing
  • Public Relations
  • Set Construction
  • Telecommunications

"NAIAS Education Day is designed for students with a passion for the automotive industry as well as related fields that ripple far from that core," said Barron Meade, 2011 NAIAS Chairman. "These students will help shape the future of not only our industry but our region as well. So many professions touch the world-premiere event that is NAIAS and it takes many varied vocations to make our event unique. Students get that full gamut from which to choose and teachers get to put their lesson plans to life."

Thousands of students from a variety of schools throughout southeast Michigan, surrounding states and across the river in Windsor, Ontario, Canada, are expected to attend. The activities will get underway promptly at 7:30 a.m. with opening remarks in Cobo Arena.

"Consistently, the overall response from students attending Education Day has been overwhelmingly positive," said Bill Perkins, 2011 NAIAS Vice Chairman. "Attendees will not only be able to view remarkable exhibits and breathtaking production and concept vehicles, but leave from this event with the tools and connections that will help them shape their future."

Bus grants are being offered to the first 50 registered buses in the amount of $100 per bus to help alleviate some of the transportation costs to participating schools.

Tickets for NAIAS Education Day are $12 (USD and CAN) per student and include a lunch ticket. One adult chaperone per 10 students is required. Online registration is available at www.naias.com/ned.htm. Contact Lacey Lambert at llambert@dada.org with any questions.

About the North American International Auto Show
Entering its 23rd year as an international event, the Detroit Auto Show (NAIAS) is among the most prestigious auto shows in the world, providing unparalleled access to the automotive products, people and ideas that matter most - up close and in one place. One of the largest media events in North America, the NAIAS is the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d'Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world.

Press Preview - Monday-Tuesday, January 10-11, 2011

Industry Preview - Wednesday-Thursday, January 12-13, 2011

Charity Preview - Friday, January 14, 2011

Public Show - Saturday-Sunday, January 15-23, 2011


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