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JEGS Backing Landon Cassill During Famed Snowball Derby

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PENSACOLA, Nov. 23, 2010: After 50 years of standing behind some of the best grassroots drag racing in the country, JEGS Mail Order and Team JEGS will have major presence at one of stock car racing's grassroots traditions, the Dec. 1-5 Snowball Derby at Five Flags Raceway.

JEGS is backing 2008 NASCAR Nationwide Series Rookie of the Year, Landon Cassill in both the Snowflake 100 and the 49th annual running of the Snowball Derby 300 Late Model races.

"JEGS is such a household name and a respected brand in motorsports," Cassill said. "I know there will be plenty of eyes on our bright yellow and black cars in Pensacola."

Cassill will be driving a car owned by John Coughlin, a member of the founding family of JEGS Mail Order, in the Snowflake 100. The car is normally piloted by Coughlin's 14-year-old son, Cody.

"We're excited about it," Couglin said. "We just met Landon the other day when he came over to New Smyrna to help Cody out during a test session.

"We've worked with Kenny Wallace and Kevin Harvick in the past, but never on a one-to-one level the way Landon has been with Cody. Hopefully he'll be free to help mentor Cody some more in 2011."

Coughlin said the Cassill will be racing a different car in the Snowball Derby, but it will be carrying JEGS colors nonetheless.

"We're excited to have him as part of our team," Coughlin said. "Landon was very smooth and fun to watch during the test. He's had a lot of success in other cars."

Cassill said he knows what to expect at the prestigious winter race.

"I have been there a couple times," he said. "The last time I was there I qualified on the pole for the 'Flake and finished second. I really enjoy Five Flags Speedway and have always been fast there. I think we will have lots of fun.

"There is a lot of attention on the snowball derby in general. No matter who you are, a win there is big for anyone's career."

Coughlin said he hopes a strong performance in Pensacola will show the stock car world that JEGS is just as valuable to them as it is to drag racers.

"We're proud to have JEGS represented at this race," Coughlin said. "For years we've been predominately at the drag strip. With Cody racing at the circle tracks, we're branching out a little bit. Maybe we'll be able to sell to these guys someday and do even more with circle track racers."