2010 Los Angeles Auto Show: New Models and New Lineups
Los Angelas November 17, 2010: The AIADA newsletter reported that automobile shows are usually about introducing new models. The script is changing for this year’s Los Angeles Auto Show in that some brands – Chrysler, Dodge, and Lotus among them – are wiping the slate clean and introducing new lineups.
According to the New York Times, Nissan will introduce three new vehicles at Los Angeles: a minivan, a sedan concept, and a crossover convertible. Nissan will also heavily promote its Leaf electric car, which goes on sale next month. Its luxury marque, Infiniti, will also unveil a hybrid.
Such a strong presence for Nissan, Infiniti, Chrysler, Dodge and Fiat – returning to the show for the first time in 27 years – is seen as especially significant. A year ago, those automakers essentially shunned this stop on the worldwide circuit of auto shows.
Over all, it is seen as a hopeful sign of a recovery in the industry. These new introductions, plus dozens of others, will help breathe life into a show that was in danger the last two years, during the depths of the industry’s depression, of becoming moribund.