Hooray for Hollywood - Lotus in LA
Lotus unveils new range and celebrates the Baldwin Foundation
LOS ANGELES - November 14, 2010: Just days ahead of the LA Auto Show, Group Lotus took the city by storm on Friday night (November 12th) with a sensational party in the hills of Hollywood. Industry icons, movie stars, musicians and artists gathered at a private residence to celebrate the exclusive US unveiling of the new Lotus range and witness the handover of a Lotus Evora to the Baldwin Foundation. Added into the already packed evening Lotus also showcased the evolution of the brand by revealing seven oversized prints, created by famed award-winning French photographer Gérard Rancinan, that chronicle Lotus' metamorphosis.
Lotus Cars Ltd, the main operating subsidiary of Group Lotus plc, is based in Norfolk, UK, and has two operating divisions: Lotus Cars and Lotus Engineering. Lotus Cars builds world class, high performance sports cars including the award-winning Evora, the iconic Elise, the Exige, the 2-Eleven. Lotus Engineering provides comprehensive and versatile consultancy services to many of the world's OEMs and Tier 1 suppliers and is an internationally recognised automotive engineering consultancy. Global facilities include those in the US, Malaysia, China and offices in Germany and Japan, with rapid expansion in new territories such as South East Asia. Lotus is a global high-tech company, expanding rapidly and committed to driving forward technology for both Lotus Cars and its Engineering clients, spearheading research into such areas as hybrids, electric vehicles and renewable fuels. Lotus New Era was unveiled in Paris on 30th October 2010 featuring the new Esprit, Elan, Elite, Elise and Eterne.