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Acura Announces October Sales Results


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SEE ALSO: Acura Buyers Guide


TORRANCE, CA - November, 3, 2010: Acura announced today that October 2010 monthly sales were 11,011; a 17.1 percent increase based on daily selling rate*.  Collectively, Acura year-to-date sales reached 107,399 that represent a 25.3 percent increase over 2009 sales. October marks the ninth consecutive month that Acura sales have experienced a double-digit increase.

"While the luxury vehicle market has been difficult for all manufacturers, Acura continues to increase sales significantly," said Jeff Conrad, vice president of Acura sales. "Voted the Best Luxury Brand in ALG's 2010 Residual Value Award ratings, the Acura lineup proves to be a smart choice for luxury buyers."

Acura monthly sales were led by the MDX luxury SUV with 3,945 units sold, an increase of 6.7 percent compared to 2009 sales. Sales of the newly redesigned RDX crossover SUV remain strong with 1,328 units sold in October, a 44.7 percent increase. Acura total truck sales for October were 5,467 which represent an 18.5 percent increase.

Acura car sales were again led by the TL performance luxury sedan with 3,042 units sold, an increase of 25.6 percent. TSX sports sedan sales tallied 2,251 units, an increase of 1.6 percent. Acura total car sales for October were 5,544 which represent a 15.8 percent increase.

* The daily selling rate is calculated with 27 selling days for October 2010 and 28 days for October 2009. Year-to-date sales based on 255 days for 2010 versus 257 days for 2009.

American Honda Vehicle Sales For October 2010


Month-to-Date

Year-to-Date


October

October

DSR**

October

October

DSR**


2010

2009

% Chg.

2010

2009

% Chg.

Acura Division Total

11,011

9,751

17.1%

107,399

86,379

25.3%

  TL *

3,042

2,512

25.6%

28,343

28,394

0.6%

  TSX

2,251

2,298

1.6%

25,094

23,598

7.2%

  RL

251

155

67.9%

1,728

1,646

5.8%

  MDX *

3,945

3,834

6.7%

37,132

24,814

50.8%

  ZDX *

194

0


2,850

0


  RDX  *

1,328

952

44.7%

12,252

7,927

55.8%

Selling Days

27

28


255

257


  *  Honda and Acura vehicles are made of domestic & global sourced parts.  Accord includes Crosstour, Hybrid.

**  Daily Selling Rate

*** Accord Crosstour sales are recorded in Honda total truck sales and Honda domestic truck sales.