American Honda Reports October 2010 Sales Increase of 19.8 Percent

SEE ALSO: Honda Buyers Guide
SEE ALSO: Acura Buyers Guide

TORRANCE, Calif., Nov. 3, 2010 -- American Honda Motor Co., Inc., posted October sales of 98,811 vehicles, an increase of 19.8 percent based on the daily selling rate*, the company announced today. American Honda year-to-date sales reached 1,011,247, an increase of 5.1 percent versus last year based on the daily selling rate.

Honda Division posted October sales of 87,800, an increase of 20.2 percent versus last year. The Accord was the top-selling Honda model for the month with sales of 24,344, up 8.8 percent, followed by the CR-V with sales of 18,040, up 19.4 percent, and the Civic with sales of 17,121, up 11.9 percent. The availability of the all-new 2011 Odyssey, in its first full month on the market, contributed to that model's increase of 52.2 percent for a total of 9,955. Overall, Honda Division light-truck sales increased 37.8 percent to 41,463.

"The all-new Odyssey is off to a strong start in its first full month on the market," said John Mendel, executive vice president of sales for American Honda. "The redesigned minivan brings the right balance of functionality, upscale features and fuel economy, just as the light-truck segment begins to gain momentum."

Acura Division posted October sales of 11,011, an increase of 17.1 percent versus October 2009, and year-to-date sales reached 107,399, an increase of 25.3 percent. The MDX was the top-selling Acura model for the month with sales of 3,945, up 6.7 percent. Acura TL sales totaled 3,042, up 25.6 percent, followed by the TSX with sales of 2,251, up 1.6 percent.

*The daily selling rate (DSR) is calculated with 27 days for October 2010 and 28 days for October 2009. Year-to-date, the DSR is calculated with 255 days for 2010 and 257 days for 2009. All percentages reflect DSR.

American Honda Vehicle Sales For October 2010
	Month-to-Date			Year-to-Date
	October	October	DSR**	October	October	DSR**
	2010	2009	% Chg.	2010	2009	% Chg.
American Honda Total	98,811	85,502	19.8%	1,011,247	969,638	5.1%
� Total Car Sales	51,881	49,502	8.7%	573,387	599,429	-3.6%
� Total Truck Sales	46,930	36,000	35.2%	437,860	370,209	19.2%
� � �Honda Total Car Sales	46,337	44,537	7.9%	518,222	545,791	-4.3%
� � �Honda Total Truck Sales	41,463	31,214	37.8%	385,626	337,468	15.2%
� � �Acura Total Car Sales	5,544	4,965	15.8%	55,165	53,638	3.7%
� � �Acura Total Truck Sales	5,467	4,786	18.5%	52,234	32,741	60.8%
Domestic Car Sales *	40,950	40,978	3.6%	474,041	468,288	2.0%
� Honda Division	37,908	38,466	2.2%	445,698	439,894	2.1%
� Acura Division	3,042	2,512	25.6%	28,343	28,394	0.6%
Domestic Truck Sales *	41,699	33,803	27.9%	412,461	335,006	24.1%
� Honda Division	36,232	29,017	29.5%	360,227	302,265	20.1%
� Acura Division	5,467	4,786	18.5%	52,234	32,741	60.8%
Import Car Sales	10,931	8,524	33.0%	99,346	131,141	-23.7%
� Honda Division	8,429	6,071	44.0%	72,524	105,897	-31.0%
� Acura Division	2,502	2,453	5.8%	26,822	25,244	7.1%
Import Truck Sales	5,231	2,197	146.9%	25,399	35,203	-27.3%
� Honda Division	5,231	2,197	146.9%	25,399	35,203	-27.3%
MODEL BREAKOUTS BY DIVISION
Honda Division Total	87,800	75,751	20.2%	903,848	883,259	3.1%
� �Fit	4,378	3,700	22.7%	45,314	59,175	-22.8%
� Accord *	24,344	23,210	8.8%	259,975	244,579	7.1%
� � Memo: �Accord Hybrid	0	0		0	1
� � Memo: �Accord Crosstour***	2,893	0		23,697	0
� Civic *	17,121	15,868	11.9%	215,393	223,751	-3.0%
� � Memo: �Civic Hybrid	662	239	187.2%	5,818	14,405	-59.3%
� S2000	1	20	-94.8%	85	751	-88.6%
� Insight	1,965	1,739	17.2%	17,789	17,530	2.3%
� CR-Z	1,419	0		3,349	0
� FCX Clarity	2	0		14	5	182.2%
� Odyssey �*	9,955	6,783	52.2%	89,230	84,761	6.1%
� Pilot *	8,169	6,339	33.6%	84,393	68,215	24.7%
� CR-V *	18,040	15,667	19.4%	162,326	158,573	3.2%
� Element *	1,150	871	36.9%	12,021	12,441	-2.6%
� Ridgeline	1,256	1,554	-16.2%	13,959	13,478	4.4%
Acura Division Total	11,011	9,751	17.1%	107,399	86,379	25.3%
� TL *	3,042	2,512	25.6%	28,343	28,394	0.6%
� TSX	2,251	2,298	1.6%	25,094	23,598	7.2%
� RL	251	155	67.9%	1,728	1,646	5.8%
� MDX *	3,945	3,834	6.7%	37,132	24,814	50.8%
� ZDX *	194	0		2,850	0
� RDX �*	1,328	952	44.7%	12,252	7,927	55.8%
Selling Days	27	28		255	257
� * �Honda and Acura vehicles are made of domestic & global sourced parts. �Accord includes Crosstour, Hybrid.
** �Daily Selling Rate
*** Accord Crosstour sales are recorded in Honda total truck sales and Honda domestic truck sales.