Mitsubishi Motors Reports Sales up 32 Percent in October 2010

CYPRESS, CA - November 2, 2010: Mitsubishi Motors North America (MMNA) today announced October sales of 5,111, an increase of more than 32 percent compared to October 2009.  It was MMNA's fourth highest monthly total in two years.  The 32 percent increase represents Mitsubishi's largest year-over-year percentage increase for a single month since July 2002.

"It appears that our sales and marketing efforts are coming to fruition at just the right time," said MMNA President & CEO Shin Kurihara.  "The coming months will see the first significant sales of our new Outlander Sport compact CUV, and interest in that vehicle should drive customers to our dealers and benefit our full product line."

This week, MMNA has rolled out a ground-breaking marketing program for the Outlander Sport, through which consumers can register for an online "Live Drive" by visiting outlandersport.com.

October sales highlights include:

• Lancer sales were up more than 52 percent compared to October 2009.  
• Outlander sales were up more than 70 percent and are up 19.8 percent for the year to date.
• Endeavor sales nearly tripled compared to last year (up 288%) for the second month in a row and are up more than 17 percent for the year.
• Galant sales were up 23 percent compared to last October, and are up 6.8 percent year-to-date.
• Lancer Evolution sales were up more than 31 percent for the month.

Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, and marketing operations for Mitsubishi Motors in the United States.  MMNA sells coupes, convertibles, sedans, sport utility vehicles, and light trucks through a network of more than 400 dealers.