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Robby Gordon Fuels His Need For Speed

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Charlotte, October 30, 2010: SPEED Energy announced today that it will sponsor Robby Gordon, one of the most diverse drivers in motorsports, for two of the remaining NASCAR Sprint Cup Series races this season. Built for SPEED, the No. 7 SPEED Energy Toyota Camry will debut this weekend at Talladega Superspeedway, one of the fastest racetracks in the world and again in the season-ender at Homestead-Miami Speedway.

“This company is based on a commitment to SPEED, energy and relentless determination. No one personifies those values better than Robby Gordon, which makes him the perfect fit for our new SPEED Energy brand,” commented SPEED Energy Drink representative, Steve Nichols. “All Robby thinks about is SPEED, whether he is in his NASCAR, his Dakar HUMMER, or his off-road trucks. He’s the guy we wanted to represent the SPEED Energy brand and be a major part of the ownership group.”

“I couldn’t be more excited to announce this partnership with SPEED Energy. This is a great opportunity for the future of Robby Gordon Motorsports. Having been instrumental in bringing two of the largest energy drinks into the sport of NASCAR – first Red Bull and then Monster, we now have the chance to create something on our own. We will market throughout the world of motor sports. I know this marketing platform works based on the great companies which I have previously represented. Racing is what I do, and with racing comes SPEED,” commented Robby Gordon.

SPEED Energy is available in three flavors: Unleaded, Fuel, and Octane, which provide the human machine with the fuel it needs to keep up with the SPEED of life. Each drink contains a potent energy blend of B-vitamins, caffeine, taurine and ginseng. SPEED will be packaged in 12 ounce sleek cans that have a stylish black top and sexy body and are available in singles, 4 packs, and cases. SPEED Energy will be available nationwide in major retailers, convenience stores, grocery stores, bars and nightclubs.

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