The Edge: GRAND-AM Road Racing Goes Behind The Scenes On HD Theater
DAYTONA BEACH, Oct. 26, 2010: HD Theater, Discovery Communication's premiere high definition network, will present a five-part series entitled THE EDGE: GRAND-AM ROAD RACING, which debuts on Sunday, Oct. 31 at Noon ET. Produced by the Emmy Award-winning NASCAR Media Group, the docu-drama will continue every Sunday throughout November and offers a behind-the-scenes look at the excitement of the Rolex Sports Car Series presented by Crown Royal Cask No. 16.
"We are excited because THE EDGE: GRAND-AM ROAD RACING will expose the GRAND-AM style of road racing to an expanded audience of potential fans," said Kevin Hindson, GRAND-AM Vice President of Marketing and Communications. "The show mixes racing action with character-driven storytelling, showcasing what millions already view as the best sports car racing in the world in the high quality that HD Theater is known for."
The opening episode focuses on the 2010 Rolex 24 At Daytona, with the subsequent episodes following the championship battle throughout the season. Mixing action from each race with exclusive interviews and footage from the pits, paddock and race shops, THE EDGE: GRAND-AM ROAD RACING goes beyond traditional race coverage to showcase the personalities, controversy and action that is unique to GRAND-AM Road Racing.
"GRAND-AM Road Racing is one of the world's most exciting and most visually compelling forms of motorsport," said Jay Abraham, COO of NASCAR Media Group. "Combine that with the clarity and brilliant resolution that has made HD Theater a popular viewing destination for millions of viewers, and all of a sudden you have a perfect vehicle to expose and grow the wonderful sport of GRAND-AM Road Racing."