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TaxSlayer Signs Sponsorship Deal With JR Motorsports


MOORESVILLE, October 14, 2010: TaxSlayer, a tax preparation service that completes millions of tax returns each year for its customers, has agreed to a sponsorship deal with JR Motorsports’ NASCAR Nationwide Series program for 2011.

TaxSlayer, based in Evans, Ga., will have its familiar red-and-black branding on JR Motorsports Chevrolets for nine races. Two of those primary placements will be on Aric Almirola’s No. 88 Chevrolet at Phoenix International Raceway (Feb. 26) and Las Vegas Motor Speedway (March 5), while team owner Dale Earnhardt Jr. will race a TaxSlayer-sponsored Chevrolet at Bristol Motor Speedway on March 19. JR Motorsports’ No. 7 entry will carry TaxSlayer for six additional dates.

“This is something we are really excited to announce, because with what we have to offer, from a competition standpoint as well as a marketing and brand-building perspective, there is a lot of potential for a strong partnership with TaxSlayer,” said Kelley Earnhardt, general manager of JR Motorsports. “We feel like we align ourselves with the best sponsors and best people, and we look forward to building a long-lasting relationship with TaxSlayer.”

TaxSlayer’s sponsorship of JR Motorsports will include a marketing campaign featuring Almirola and Earnhardt Jr. Commercials with Earnhardt Jr. will begin airing in December. The six races in which TaxSlayer will receive primary placement on the No. 7 Chevrolet include Auto Club Speedway in Fontana, Calif. (March 26), Texas Motor Speedway (April 8), Darlington Raceway (May 6), Nashville Superspeedway (July 23), Iowa Speedway (Aug. 6), and Dover International Speedway (Oct. 1). The driver of the No. 7 Chevrolet for those races has not been determined.

“JR Motorsports puts a competitive product on the track, but just as valuable is its ability to connect to NASCAR fans and the resources it uses to reach them,” said Daniel Eubanks, director of motorsports for TaxSlayer. “We have been able to use strategic marketing campaigns to grow our company, and a big part of that was a successful partnership with TRG Motorsports and Bobby Labonte the past two years, and we thank them for that. This opportunity with JR Motorsports allows us to reach new customers and create new ways to educate people about our easy and affordable tax-filing service.” provides one of the best values in personal tax software by providing preparation of tax returns for only $9.95. The service provides all the forms, calculations, and communication links to allow customers to easily prepare and e-File their tax returns electronically at

“We are excited to continue our involvement in NASCAR,” said Jimmy Rhodes, president of TaxSlayer. “We welcome the opportunity to continue to present our product to NASCAR fans and look forward to working with Dale Jr. and the group at JR Motorsports.”

The Bristol race on March 19 is the only Nationwide Series race confirmed for Earnhardt Jr. to date, though it is expected he will drive JR Motorsports entries in approximately four races in 2011.

“From a team ownership standpoint, TaxSlayer coming on board is a significant factor in keeping our race team – particularly the No. 88 team – in the hunt for wins and championships,” Earnhardt Jr. said. “Our expectations have always remained high. We think we have the right guy behind the wheel in Aric Almirola. Our No. 7 program is really coming together. Tony Eury Jr. has done a really good job working with young drivers, and we look for the No. 7 to be competitive next year.”