Gentex Announces First Peugeot Smartbeam Program


PARIS – October 11, 2010: Gentex Corporation, the leading supplier of automatic-dimming rearview mirrors and camera-based active safety systems to the worldwide automotive industry, has announced that it is supplying auto-dimming rearview mirrors with its SmartBeam feature for the all-new Peugeot 508, a large, stylish family saloon produced by French carmaker PSA Peugeot Citroen. The 508 recently debuted at the Paris Motor Show with the first SmartBeam system offered by a French carmaker.

SmartBeam uses a miniature camera-on-a-chip combined with algorithmic decision making to automatically operate a vehicle's high beams in order to optimise their usage according to surrounding traffic conditions. The system maximises forward lighting while eliminating the repetitive task of turning the high beams on and off manually.

"A goal for the 508 is to deliver cutting-edge technology, and we believe that Peugeot has achieved that with the introduction of SmartBeam on this newly designed model," said Enoch Jen, Gentex senior vice president. "This is a first for SmartBeam with a French automaker and is also the first auto-dimming mirror with features offered by PSA Peugeot Citroen. We are excited to be working with PSA to bring this technology to their vehicle line, and look forward to a long partnership."

SmartBeam is integrated into a Gentex auto-dimming mirror, which automatically darkens to eliminate glare from the headlamps of vehicles approaching from the rear. SmartBeam optimises forward visibility by automating high-beam usage, eliminating the repetitive task of turning the high beams on and off manually. It also allows drivers to better identify and react to potential hazards in the road ahead.

The 2011 model year Peugeot 508 will offer a base feature interior auto-dimming mirror in the European and Chinese markets. SmartBeam will be available in Europe as an upgrade option in a Bi-Xenon Light Package and is standard equipment on the top trim level. The 508 will go on sale in early 2011, and will be sold in Europe, Asia, the Middle East and South America.

Founded in 1974, Gentex Corporation is the leading supplier of automatic-dimming rearview mirrors and camera-based active safety systems to the global automotive industry. Based in Zeeland, Michigan, the international company develops, manufactures and markets interior and exterior automatic-dimming automotive rearview mirrors that utilise proprietary electrochromic technology to dim in proportion to the amount of headlight glare from trailing vehicle headlamps. More than half of the company's interior mirrors are sold with advanced electronic features, and more than 97 per cent of the company's revenues are derived from the sale of auto-dimming mirrors to nearly every major carmaker in the world.

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