Electric Cars and In-Vehicle Technology Gain Speed at the 2011 International CES

ARLINGTON, VA - October 7, 2010: The 2011 International CES announced today its enhanced lineup of in-vehicle technology exhibits, including a new Electric Vehicle TechZone that showcases the full range of high and low speed electric vehicles, energy storage devices and charging solutions. The world's largest consumer technology tradeshow, the International CES, will return to Las Vegas, January 6-9.

Electric vehicles are quickly gaining popularity among consumers seeking to live more sustainably by using alternative transportation. According to CEA Market Research, 40 percent of consumers are likely to test drive an electric vehicle and name positive environmental impact and potential cost savings as reasons for doing so. The new Electric Vehicle TechZone will occupy 3,500 square feet of dedicated exhibit space in the North Hall of the Las Vegas Convention Center (LVCC).

"Major automotive exhibitors like Audi, Ford, GM OnStar and Toyota will be at CES to share their latest automotive electronics innovations," said Gary Shapiro, president and CEO, CEA. "CES is the place to be for in-vehicle electronics, including both vehicle OEMs and the aftermarket. Telematics and consumer-centric apps will enable a host of in-vehicle services. Industry professionals interested in the latest in-vehicle technology trends for 2011 and beyond can see it all at the 2011 CES."

The 2011 CES keynote line-up, this year, will feature two powerhouse automotive companies. Audi Chairman, Rupert Stadler is slated to speak at 11 a.m. on Thursday, January 6 and Ford President and CEO, Alan Mulally will return to the keynote stage for his third consecutive year at 11 a.m. on Friday, January 7.

With increased public focus on distracted driving, the Safe Driver TechZone will again be on the CES show floor in 2011. This dedicated area will focus on technologies that assist in auto collision avoidance, lane drift assistance, parking, speed monitoring, hands-free, text-to-voice, driver drowsiness detection and more.

Internet connectivity, voice recognition and vehicle applications are all major in-vehicle trends at the 2011 CES. The Location Based Services TechZone is also returning to the show floor as the premier location for providers of custom technologies, services and advertising sent to portable and in-car navigation devices based on current location.

For more news on the 2011 International CES before, during and after the show, including information on CES exhibitors, conference sessions and TechZones, visit www.CESweb.org.

UPCOMING EVENTS

2010 CEA Industry Forum
October 17-22, 2010, San Francisco, CA
i-stage
October 18, 2010, San Francisco, CA
Digital Hollywood Fall
October 18-21, 2010, Santa Monica, CA
CES New York Press Preview featuring CES Unveiled @ NY
November 9, 2010, New York, NY
Future of Television East
November 19, 2010, New York, NY
2011 International CES
January 6-9, 2011, Las Vegas, NV