Honda Kicks off Conversations Inspired by Its Dream The Impossible Campaign - VIDEO ENHANCED


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TORRANCE, CA - October 4, 2010: Honda today embarks on a month-long social media effort to drive conversation around its DREAM THE IMPOSSIBLE Documentary Series on Facebook. Using the short films as inspiration, the program is designed to link motivational themes in Honda's corporate philosophy to the original perspectives of consumers, thought leaders, and other organizations through digital communication channels.


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Each week in October and the first week in November will be dedicated to a specific theme from the DREAM THE IMPOSSIBLE series. The campaign launches with Racing Against Time Week, where five thought leaders and bloggers in the green, energy, and automotive spaces will provide unique perspectives on approaching the discussion of oil as a finite energy resource.

The Official Honda Facebook Page will act as the primary destination for Racing Against Time Week. Contributions will be announced there daily with links from a landing tab on the page. This also will serve as the main hub to direct traffic throughout all five weeks of the overall campaign. Each week will feature a different approach on encouraging dialogue around themes from DREAM THE IMPOSSIBLE.

"At their core, the Dream the Impossible films are about bringing diverse and inspiring individual perspectives to philosophies that are lived every day at Honda. Bringing the conversations we're having in the films into social media is a natural extension," said Barbara Ponce, manager of corporate advertising, American Honda Motor Co., Inc.

Racing Against Time Week will feature writings from Peak Oil Blues (Oct. 4), ChrisMartenson.com (Oct. 5), The Oil Drum (Oct. 6), Greentech Media (Oct. 7), and Jetson Green (Oct. 8). Each contributor will post thoughts on their respective websites which Honda will then highlight each day to create a larger conversation on the issue. Participating sites are offering their unique insights and perspectives independent of Honda's viewpoint.

"It's our hope with this campaign that we can be the catalyst for conversation on the universal topics of the DREAM THE IMPOSSIBLE films using an innovative approach," said Alicia Jones, asst. manager of social media at American Honda. "There are many dimensions to every issue and we want to bring the community together for discourse in a very positive way online."

For Dreams vs. Nightmares Week Honda has partnered with ExperienceProject.com to create a custom environment and succession of topic-related questions surrounding the impact of dreams. The Experience Project community and beyond will be encouraged to share their thoughts and ideas on the effects dreams have on daily lives.

Kick Out the Ladder Week will feature five written or video contributions from representatives at other organizations on how their corporate philosophy allows for innovation and leads to success.

Mobility 2088 Week will call on the Honda community to submit their thoughts on what transportation will look like in the year 2088. Honda designers will use an assortment of the community's input as inspiration to create visual sketch representations.

The final week of the campaign will focus on Failure: The Secret to Success. Over the course of the fifth week, thought leaders from varied backgrounds will provide personal stories on past experiences they've had with failure that ultimately led them to success.

Follow all the conversations on the "Dreams" tab at www.facebook.com/Honda. To see the Honda Dream The Impossible Documentary Film Series, visit http://dreams.honda.com.


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