Chevrolet Strengthens Fleet Resources

LUTON, UNITED KINGODM – Sept 29, 2010: Chevrolet has taken an important step in strengthening its fleet team by creating a new position of Rental and Remarketing Manager and appointing Gavin Cook in that role.

Gavin Cook, previously Used Car Manager for Chevrolet, has been with the company for more than two years and has over eight years of experience within the automotive industry. Gavin’s focus will be on working with key rental and remarketing partners to ensure a well planned daily rental business which maximises the volumes and benefits of this highly visible fleet segment while effectively managing used car disposals and residual values.

Gavin Cook commented: “This is a positive step for us and clearly demonstrates our strategic and long term thinking. The daily rental industry is an area of opportunity for Chevrolet, however, the approach needs to be carefully managed to ensure that the effects are not detrimental to residual values or used vehicle stock mix. Our strategy going forwards is to work in partnership with our rental customer and retailer network with a considered approach in maximising benefits for all involved.”

Chevrolet, General Motors’ fastest growing European brand, is looking forward to an exciting 2011 with number of new product launches in UK. Chevrolet will kick off 2011 with the launch of striking Orlando MPV, followed by new Captiva SUV, 5dr version of a globally successful Cruze compact car and finally new Aveo min car with a comprehensive trim and powertrain offering. All these cars are being showcased at the Paris Motor Show.