High Impact Digital Campaign Launches Nissan Juke

2011 Nissan Juke

LONDON, September 23, 2010; Digitas London has developed a high impact, high energy awareness campaign to help launch The Nissan Juke - the All New Compact Crossover, on September 24th.

The digital campaign, 'Energised', creates an electrical charge between the user's cursor and the new Juke in a way that highlights the energy that Nissan is bringing to the compact car sector.

'Energised' will support Nissan's wider multimillion UK marketing campaign which will run across TV, digital, experiential, CRM, PR and retail marketing. The campaign includes standard and rich media banners, as well as high impact homepage takeovers on Virgin.co.uk, Channel4.co.uk, YouTube. The banners are using Eyeblaster's innovative 'Dimmer' creative solution which highlights the brand message to an audience by dimming the background content to give the banner real prominence.

The agency has been working with Nissan for the last four years and in addition to this work, is investing huge amounts of creative energy into major digital marketing activity for Juke breaking in 2011. The creative for this work will centre around a highly interactive brand engagement to strength awareness of Juke.

Commenting on the campaign, Paul Jason, Creative Director at Digitas said: "The design of the Nissan Juke is innovative and has been created with energy and living life in mind. It's this energy and passion for life that is reflected in our work and especially the new campaign breaking in 2011."

Andy Jackson, Marketing Manager, Nissan Motor GB said: "Juke has broken the mould. It is a bold mix of SUV presence and pure Nissan sports lines and injects energy into the traditional compact car segment. Digital channels are fundamental to the success of our launch and the major activity planned for early 2011. The value and DNA of Juke is well suited to digital and social media platforms whilst generating its own noise and following which will be the essence of next year's digital campaign. "

www.nissan.co.uk ( http://www.nissan.co.uk/ )

About Digitas

Digitas is a leading global integrated brand agency, helping the world's biggest brands develop, engage and profit from building profitable relationships with their customers. The Agency pairs media, marketing, technology, creativity, imagination and analytics to ignite emotional bonds between people and brands. Digitas also operates the brand content platform, The Third Act:, the independent healthcare marketing brand, Digitas Health, as well as Prodigious Worldwide, the world's only standalone, global digital productions company. With sister agencies Starcom MediaVest, ZenithOptimedia and Denuo, Digitas is a member of Publicis Groupe's VivaKi -- a global digital knowledge and resource center that leverages the combined scale of the autonomous operations of its members to develop new services, new tools, and new partnerships.

Publicis Groupe is the world's third largest communications group. In addition, it is ranked as the world's second largest media counsel and buying group, and is the first global network in digital and healthcare communications. With activities spanning 104 countries on five continents, the Groupe employs approximately 45,000 professionals.