Chevrolet Uses Unique Challenge-Concept TV Show Marketing Plan -VIDEO FEATURE


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Car shoppers test drive three vehicles from their category of choice - Midsize Sedan: Chevrolet Malibu, Toyota Camry, Honda Accord; Compact Crossover: Chevrolet Equinox, Toyota RAV4, Honda CR-V; or Midsize Crossover: Chevrolet Traverse, Toyota Highlander, Honda Pilot. They are then asked to select their favorite.


DETROIT - September 19, 2010: Chevrolet mirrored the cable television network program "House Hunters" to create a series of television commercials known as “The Car Hunters Challenge.” The first video is a behind the scenes look at the making of the campaign.and the second video is a compilation of several of the commercials with actual car shoppers.


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