Acura Announces August 2010 Sales Results

SEE ALSO: Acura Buyers Guide

Acura Posts Double Digit Sales Increase for Seventh Consecutive Month

TORRANCE, Calif., Sept. 1, 2010; Acura announced today sales for August 2010 reached 11,534 vehicles, an increase of 24.6%*, making it the seventh consecutive month Acura posted double digit sales increases. Year-to-date sales** for Acura are up 24.1% totaling 85,668 units.

"Acura is proving to be a smart choice for customers in the luxury market," said Jeff Conrad, vice president of Acura sales. "The industry has recognized Acura as a leader in quality and value and customers are responding."

Acura's light trucks, up 77.0% for the month, led August sales with the top selling MDX posting 4,386 units, up 61.8%, and RDX posting an impressive 75.1% increase totaling 1,226 units. Total monthly car sales for Acura were down 6.0% with TL posting 2,882 units and TSX at 2,419, both down, 0.2% and 14.0% respectively.

*The daily selling rate is calculated with 25 selling days for August 2010 and 26 selling days for August 2009.

**Year-to-date sales are calculated with 203 selling days for 2010 and 204 selling days for 2009.

For information and high-resolution photos of all Acura vehicles, please visit www.acuranews.com.

              American Honda Vehicle Sales For August 2010

                              Month-to-Date               Year-to-Date
                       August   August   DSR**   August  August     DSR**
                          2010     2009  % Chg.     2010    2009   % Chg.
                          ----     ----  ------     ----    ----   ------
  Acura Division Total  11,534    9,625    24.6%  85,668  69,369      24.1%
  --------------------  ------    -----    ----   ------  ------      ----
     TL *                2,882    3,003    -0.2%  22,787  23,848      -4.0%
     TSX                 2,419    2,925   -14.0%  20,587  19,197       7.8%
     RL                    193      149    34.7%   1,237   1,341      -7.3%
  --                       ---      ---    ----    -----   -----      ----
     MDX *               4,386    2,820    61.8%  29,110  18,760      55.9%
     ZDX *                 428        0            2,405       0
     RDX  *              1,226      728    75.1%   9,542   6,223      54.1%
     ------              -----      ---    ----    -----   -----      ----
  Selling Days              25       26              203     204

     *  Honda and Acura vehicles are made of domestic & global sourced
     parts.  Accord includes Crosstour, Hybrid.
   **  Daily Selling Rate