Yokohama Tire Corporation's NFL Home Team Pride Jersey Promotion Kicks Off September 1

Promotion features the Dallas Cowboys, Denver Broncos and Baltimore Ravens, and runs through October 16

FULLERTON, Aug. 30, 2010: Yokohama Tire Corporation is kicking off its 2010 NFL sponsorship program with the “Home Team Pride” jersey promotion, which runs from September 1 through October 16. The Home Team Pride promotion involves a jersey giveaway where dealers in the specific markets offer free, official replica team jerseys to every customer who buys any four Yokohama tires. The three teams involved in the promotion are the Dallas Cowboys, Denver Broncos and Baltimore Ravens.

This is the fourth consecutive year we’re partnering with the NFL,” said Shawn Denlein, Yokohama director of sales, Consumer Products. “Everyone’s ready for football season and once again we expect it to help highlight our line-up of tires, including the new AVIDŽ ENVigor™, ADVANŽ, S.driveŽ, PARADAŽ, GeolandarŽ and eco-friendly dB Super E-spec™. Promotions such as the Home Team Pride jersey campaign have proven to be a huge hit with our dealers and their customers.”

Along with the three NFL teams, Yokohama’s 2010 sports sponsorship program includes Major League Baseball’s Los Angeles Angels and the National Basketball Association’s Boston Celtics and San Antonio Spurs.

Celebrating its 40th anniversary in the United States, Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ - the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.