Lenco Mobile Inc. Rapidly Expands Online and Mobile Automotive Vertical Marketing with Acquisition of G2AA, LLC

SANTA BARBARA, Calif., August 23, 2010: Lenco Mobile Inc. (Pink Sheets: LNCM) today announced that it has expanded its online and mobile automotive marketing vertical with the acquisition of G2AA, LLC. The acquisition closed on August 13, 2010.

G2AA is engaged in the business of online retail sales and the advertisement of automotive equipment, parts and supplies. Following the acquisition, Lenco Mobile will own premium domain names, websites, software, and databases. These new domains and e-commerce-enabled websites are primarily related to the automotive industry and complement the Company's existing premium domain portfolio.

Announcing the transaction, Michael Levinsohn, CEO and President of Lenco Mobile, said, "We have built a strong business platform for online and mobile marketing, and with the acquisition of G2AA's assets and resources, we expect to greatly expand our presence in the key automotive vertical. G2AA provides us with a large consumer, publisher and advertiser base, which can be leveraged by our online and mobile marketing platforms. We provide unparalleled technology that enables our clients to effectively reach consumers in creative formats via online and mobile devices in order to create awareness and to transact. We continue to expand our online and mobile presence in other verticals including education, career, insurances, investments and entertainment. This transaction is another example of how brands are being leveraged in the rapidly converging mobile and online worlds."

About Lenco Mobile Inc.
Lenco Mobile Inc. is a global developer, owner, and operator of proprietary advertising and technical platforms primarily for the high growth mobile and online marketing sectors. The platforms provide customers including leading wireless carriers and consumer brands with turnkey solutions to attract, retain and monetize relationships with consumers. Lenco Mobile offers brand owners the ability to design, manage, and execute mobile-based marketing campaigns through MMS messaging with improved messaging throughput, better quality, and reduced bandwidth usage on a per message basis. In addition to propriety MMS messaging solutions, the Company offers products and services such as mobi sites, mobile greeting cards, mobile statements, high volume internet and mobile ad-impression serving, loyalty programs, online support, and search and database marketing. The Company is headquartered in the U.S. and has operations in South Africa, South Korea, Australia, the United Kingdom and Mexico.