Kia Soul On '2010 Top 10 Back-To-School Cars' List By Kelley Blue Book's KBB.Com

SYDNEY – Aug 12, 2010: The 2010 Kia Soul urban passenger vehicle was named in the ‘2010 Top 10 Back-to-School Cars’ list for the second year in a row by Kelley Blue Book’s kbb.com, a leading provider of new car and used car information in the US. The highly customisable vehicle was praised for its modern styling, generous interior space and long-list of modern technology features.

“With its unique styling and personalisation options and outstanding safety and reliability ratings, the Soul appeals to both younger buyers and their parents,” said Michael Sprague, Vice-President, Marketing & Communications, Kia Motors America. “The award-winning five-door urban passenger vehicle, along with the 2011 Sorento and Sportage, reflects Kia Motors’ design-led transformation and continues to attract new buyers to Kia showrooms.”

Compiled by editors at Kelley Blue Book’s kbb.com, all vehicles selected offer reliability, safety, affordability, practicality as well as the latest and greatest safety and technology advancements. Editors considered all new cars with a New Car Blue Book Value less than $18,000 and all used cars 2005 model year and newer with a Kelley Blue Book Suggested Retail Value of less than $12,000.

A 2010 Top Safety Pick by the Insurance Institute for Highway Safety (IIHS), the Soul has a trophy case full of awards and accolades, including: ‘Best Family Cars for 2010’ by Edmunds.com and Parents Magazine, ‘Best Hatchback of 2010’ by Cars.com, ‘2010 Top Cars for Families’ by Motherproof.com, and 2010 ‘Top 10 Coolest New Cars Under $18,000’ from Kelley Blue Book’s kbb.com.