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Toyota Reports July 2010 Sales


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TORRANCE, Calif., Aug. 3, 2010 -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported July sales of 169,224 units, a decrease of 6.8 percent from the same period last year, on a daily selling rate (DSR) basis. On a raw volume basis, unadjusted for 27 selling days in July 2010, compared to 26 selling days in July 2009, TMS sales were down 3.2 percent compared to the same period last year.

Toyota Division recorded sales of 150,629 vehicles, a decrease of 7.2 percent from the year-ago month, on a DSR basis. On a raw volume basis, Toyota Division sales were down 3.6 percent compared to last July. Lexus reported sales of 18,595 units in July, down 3.3 percent from July 2009, on a DSR basis. Volume-wise, Lexus Division sales were up 0.4 percent compared to the year-ago month.

Toyota Division

Toyota Division passenger cars recorded sales of 91,066 units, a decrease of 14.6 percent from last July when Toyota passenger car sales under the Cash for Clunkers program were at their peak. Toyota sales were led by Camry and Camry Hybrid which posted combined monthly sales of 35,058 units. Corolla recorded sales of 27,345 units. The Prius mid-size gas-electric hybrid reported sales of 14,102 units. The all-new Avalon sedan posted sales of 2,815 units, up 42.1 percent over the year-ago month.

Toyota Division light trucks posted sales of 59,563 units in July, up 6.8 percent over the same period last year. Light truck sales were led by the RAV4 compact SUV, which recorded monthly sales of 15,979 units. Highlander and Highlander Hybrid posted combined sales of 7,811 units for the month. The Tundra full-size pickup recorded sales of 9,201 units, up 40.3 percent over the same period last year. The Tacoma mid-size pickup posted sales of 9,674 units for the month. The Sienna minivan reported sales of 10,381, up 41.5 percent over the year-ago month.

Scion posted July sales of 4,653 units. The xB urban utility vehicle led the way with sales of 2,299 units. The tC sports coupe posted July sales of 1,294 units. The xD reported sales of 1,060 units for the month.

Lexus Division

Lexus reported passenger car sales of 8,972 units, down 12.8 percent from the year-ago month. Lexus passenger car sales were led by the ES entry luxury sedan which posted sales of 4,093 units. The IS line-up reported combined sales of 3,100 units.

Lexus light trucks recorded sales of 9,623 units, up 7.6 percent from last July. Lexus Division sales were led by the RX 350 and RX 450h, which reported combined July sales of 8,162 units. With July sales of 1,175 units, GX luxury SUV posted a gain of 92.8 percent over the same period last year.

TMS Hybrids

TMS posted July sales of 17,504 hybrid vehicles. Toyota Division posted sales of 15,953 hybrids for the month. Lexus Division reported sales of 1,551 hybrids in July.

*Unless otherwise noted, all percent change figures are reported on a daily selling rate basis.

                            TOYOTA  RETAIL  SALES
                          (INCLUDES FLEET & HAWAII)
                                 July, 2010

                           -----CURRENT MONTH         --CALENDAR YEAR TO
                                  -----                    DATE --
                                            DSR %                     DSR %
                            2010      2009   CHG       2010     2009    CHG
                            ----      ----   ---       ----     ----    ---

  YARIS                    3,069     5,483  -46.1    26,058   44,081   -40.9
  COROLLA                 27,345    29,593  -11.0   167,846  151,236    11.0
  CAMRY                   35,058    33,974   -0.6   189,297  184,216     2.8
  VENZA                    4,024     5,780  -33.0    29,220   26,243    11.3
  AVALON                   2,815     1,908   42.1    16,289   15,712     3.7
  PRIUS                   14,102    19,173  -29.2    80,141   74,924     7.0
  SCION xB                 2,299     2,838  -22.0    12,151   14,404   -15.6
  SCION tC                 1,294     1,939  -35.7     7,756   10,714   -27.6
  SCION xD                 1,060     1,976  -48.3     5,753    7,717   -25.5
  TOTAL TOYOTA DIV.
   PASS. CAR              91,066   102,665  -14.6   534,511  529,252     1.0
  -----------------       ------   -------  -----   -------  -------     ---
  ES                       4,093     4,393  -10.3    26,102   24,756     5.4
  HS                         165         0    N/A     6,657        0     N/A
  LS                         986       874    8.6     6,636    5,731    15.8
  SC                          36        57  -39.2       222      542   -59.0
  GS                         592       551    3.5     4,078    4,107    -0.7
  IS                       3,100     4,029  -25.9    19,242   19,710    -2.4
  TOTAL LEXUS PASS. CAR    8,972     9,904  -12.8    62,937   54,846    14.8
  ---------------------    -----     -----  -----    ------   ------    ----
  TOTAL TOYOTA PASS. CAR 100,038   112,569  -14.4   597,448  584,098     2.3
  ---------------------- -------   -------  -----   -------  -------     ---
  SIENNA                  10,381     7,067   41.5    53,482   45,481    17.6
  RAV4                    15,979    15,912   -3.3    96,979   78,153    24.1
  FJ CRUISER               1,327       386  231.0     8,492    7,534    12.7
  4RUNNER                  3,814     1,055  248.1    25,767   11,457   124.9
  HIGHLANDER               7,811     9,407  -20.0    47,536   45,612     4.2
  LAND CRUISER               143       209  -34.1     1,055    1,313   -19.6
  SEQUOIA                  1,233       789   50.5     6,933    9,810   -29.3
  TOTAL SUV               30,307    27,758    5.1   186,762  153,879    21.4
  ---------               ------    ------    ---   -------  -------    ----
  4X2 TACOMA               4,286     6,596  -37.4    29,177   33,089   -11.8
  4X4 TACOMA               5,388     5,956  -12.9    31,294   32,624    -4.1
  TOTAL TACOMA             9,674    12,552  -25.8    60,471   65,713    -8.0
  TUNDRA                   9,201     6,313   40.3    54,515   42,419    28.5
  TOTAL PICKUP            18,875    18,865   -3.7   114,986  108,132     6.3
  TOTAL TOYOTA DIV. LT
   TRUCK                  59,563    53,690    6.8   355,230  307,492    15.5
  LX                         286       215   28.1     1,877    1,957    -4.1
  GX                       1,175       587   92.8     9,241    3,994   131.4
  RX                       8,162     7,811    0.6    51,970   47,780     8.8
  TOTAL LEXUS LIGHT
   TRUCK                   9,623     8,613    7.6    63,088   53,731    17.4
  -----------------        -----     -----    ---    ------   ------    ----
  TOTAL TOYOTA LIGHT
   TRUCK                  69,186    62,303    6.9   418,318  361,223    15.8
  ------------------      ------    ------    ---   -------  -------    ----
  TOTAL TOYOTA DIV.      150,629   156,355   -7.2   889,741  836,744     6.3
  TOTAL LEXUS             18,595    18,517   -3.3   126,025  108,577    16.1
  -----------             ------    ------   ----   -------  -------    ----
  TOTAL TOYOTA           169,224   174,872   -6.8 1,015,766  945,321     7.5
  MEMO:
  DOM. COROLLA            22,859    26,256  -16.2   157,213  123,686    27.1
  DOM. CAMRY              34,809    32,144    4.3   187,682  177,439     5.8
  DOM. RAV4               11,779     4,687  142.0    46,714   21,806   114.2
  DOM. HIGHLANDER          5,897         0    N/A    37,708        0     N/A
  DOM. PICKUP             18,875    18,865   -3.7   114,986  108,132     6.3
  DOM. RX                  6,126     5,042   17.0    40,141   32,329    24.2

  SELLING DAYS                27        26              178      178
  ------------               ---       ---              ---      ---

  TOYOTA DIV. IMPORT CAR  26,559    36,577  -30.1   144,107  186,172   -22.6
  LEXUS IMPORT CAR         8,972     9,904  -12.8    62,937   54,846    14.8
  TOYOTA DIV NA BUILT
   CARS                   64,507    66,088   -6.0   390,404  343,080    13.8
  TOTAL TOYOTA CARS      100,038   112,569  -14.4   597,448  584,098     2.3

  TOYOTA DIV. IMPORT LT
   TRUCK                  11,398    22,282  -50.7    95,407  122,263   -22.0
  LEXUS IMPORT LT TRUCK    3,497     3,571   -5.7    22,947   21,402     7.2
  TOYOTA DIV NA BUILT LT
   TRUCK                  48,165    31,408   47.7   259,823  185,229    40.3
  LEXUS NA BUILT LT
   TRUCK                   6,126     5,042   17.0    40,141   32,329    24.2
  TOTAL TOYOTA LT TRUCK   69,186    62,303    6.9   418,318  361,223    15.8
  ---------------------   ------    ------    ---   -------  -------    ----

  SPORT UTILITY VEHICLES  38,603    35,985    3.3   241,358  200,076    20.6
     Memo: Lexus Sport
      Utility              9,623     8,613    7.6    63,088   53,731    17.4

  SMALL VANS              10,381     7,067   41.5    53,482   45,481    17.6
  PICKUPS                 18,875    18,865   -3.7   114,986  108,132     6.3

  * NORTH AMERICAN BUILT
   VEHICLES
  COROLLA                 22,859    26,256  -16.2   157,213  123,686    27.1
  CAMRY                   34,809    32,144    4.3   187,682  177,439     5.8
  VENZA                    4,024     5,780  -33.0    29,220   26,243    11.3
  AVALON                   2,815     1,908   42.1    16,289   15,712     3.7
  SIENNA                  10,381     7,067   41.5    53,482   45,481    17.6
  RAV4                    11,779     4,687  142.0    46,714   21,806   114.2
  HIGHLANDER               5,897         0    N/A    37,708        0     N/A
  PICKUP                  18,875    18,865   -3.7   114,986  108,132     6.3
  SEQUOIA                  1,233       789   50.5     6,933    9,810   -29.3
  RX                       6,126     5,042   17.0    40,141   32,329    24.2
  TOTAL                  118,798   102,538   11.6   690,368  560,638    23.1
  N.A. VEHICLES % OF
   TOTAL                    70.2%     58.6%            68.0%    59.3%

  SELLING DAYS                27        26              178      178
  DSR = DAILY SELLING
   RATE
  -------------------