Citroen Ds3 'Ecomedy Tour' Finds An 'Ecolution' Solution

SLOUGH, UNITED KINGDOM – July 30, 2010: Running out of fuel is no laughing matter for Citroen ‘Ecomedians’ Dan Adams and Christian Ancliff. Over 500 miles of motorways, city-centre roads and rush hour congestion stand between them and their debut at the Fringe Festival. The comedy duo are aiming to drive all the way from London to Edinburgh on a single tank of fuel, performing warm-up gigs each night along the way.

In a bid to ensure they reach their destination, and to maximise their Citroën DS3 99g’s fuel economy during the tour, IAM Drive & Survive provided an ‘Ecolution’ driver-training course for the pair. Designed to lower fuel consumption and CO2 emissions, the Ecolution eco-driving course also offered some hints and tips on smoother and safer driving methods. The result: over the course of the day Dan and Christian improved their DS3’s fuel economy (mpg) by 37.5%.

Dan Adams commented: “The Ecolution driving course has definitely given me more confidence that we can make it from London to Edinburgh on just the one tank of fuel, but at the same time it means there is no turning back. The anticipation is building.”

The pair will put in a performance each night over the five night tour, playing in London, Oxford,

Stratford-upon-Avon, Manchester and Glasgow, before reaching Edinburgh in time for the start of their Fringe run. The DS3 Ecomedy Tour runs from 1st to 6th August and is supporting Oxford-based hospice, Helen & Douglas House.

Their eye-catching DS3 DStyle 99g is powered by Citroën’s ultra-efficient 1.6HDi 90hp engine. Emitting just 99g/km of CO2, the environmentally and economically conscious model boasts combined cycle economy of 74.3mpg.