ASA Press Release - ASA MEMBER TRACKS REACHING OUT TO FUTURE STARS

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PRESS RELEASE

July 27, 2010
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For Immediate Release
Contact:
Kevin Ramsell,ASA Public Relations Director
(kramsell@asa-racing.com [mailto:racingpr@me.com])
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ASA MEMBER TRACKS REACHING OUT TO FUTURE STARS
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American Speed Association PR
DAYTONA BEACH, FL (Tuesday, July 27, 2010) - Like baseball and football, auto racing
is a sport that transcends from one generation to the next.  But today's next generation
has more things to capture their interest and short tracks around the country are
looking for ways to get their attention to be a part of this sport or even be a 
fan.  ASA Member Tracks are working overtime to create ways to get their attention
to have that next generation to keep this sport successful.
This past year, the American Speed Association launched its ASA - Student Educational
Series to its ASA Member Tracks.  Over 50 students got involved this season in the
program that is sponsored by ASA and Ohio Technical College.  In a few weeks, several
students will be receiving a scholarship from $2,500 to $20,000 to attend Ohio Technical
College, some will be starting in late August while others will start taking classes
in October.  Several high school students have spent this summer working on a race
team at ASA Member Tracks across the United States.  Some are part of a pit crew
 and some are even drivers.
"We got off to a good start with our ASA - Student Educational Series in 2010," 
Larry Pond, ASA - Student Educational Series National Director said.  "Once we hand
out the scholarships for this year, we will start right away with recruiting students
for next season as recruiters from Ohio Technical College will be visiting area 
high schools.  They now have the ASA - Student Educational Series as a way to help
students get an education at their award winning school."
One student in the ASA - Student Educational Series, Vern Fagerberg, Jr., hopes 
to graduate from Ohio Technical College and pursue a career in auto racing.
Pat Richgels, who earned a scholarship last year when the ASA - Student Educational
Series was a pilot program at Madison International Speedway, an ASA Member Track
in Oregon, WI, is already twelve months in to his 18-month program at OTC, hopes
 to graduate in February, 2011 and hopes to compete in the Late Model division next
season at MIS.  He is also hoping to work full-time as a mechanic or maybe for a
 local race car builder.  He is currently racing in the Bandit division this season.
Another way is that several ASA Member Tracks also have entry level divisions that
are designed for preteens to teenagers to get involved in this sport.  Many have
 4-cylinder, Bandoleros and Legend car divisions for them to compete in.
Meridian Speedway, an ASA Member Track in Meridian, ID, has created a Junior Stinger
division, which allows ages 11-14 to compete in a 4-cylinder car and it has been
 well received as 16 drivers have already earned points this season.
When you look at these divisions, you will see family and friends working together
on the team as well as how many family and friends will show up to watch their young
favorite driver compete.
Will many of these future stars become household names in the next ten years or 
so?  Some will be well known throughout the United States and while a majority will
be household names in communities near an ASA Member Track.  Some could be celebrities
at their schools because they compete in a unique sport like auto racing.  Schoolmates
will become interested in what their friends are doing that they want to go to the
tracks and see them race.
Local or national...they are future stars of this sport.
"The trend is to always focus on the adult generation of fans in this sport, but
 we also need to look at the future as well," Dennis Huth, ASA President said.  
"I feel that we are close to losing a generation of race fans.  We need to step 
up and attract them to this great sport.  A couple of ways is to have them be a 
part of the ASA - Student Educational Series or be a competitor themselves.  Our
 ASA Member Tracks have great entry divisions for anyone at any age to live their
dream of being in this sport.  Many have a variety of divisions that will fit in
 anyone's budget.  We have also heard the stories of generations racing together.
 In fact, at Meridian last Saturday we had a daughter beat her father for a feature
win.  Like in any other sport, if they get involved and enjoy it, they are hooked."
The ASA Member Track program is comprised of dirt and asphalt short tracks along
 with road courses around the United States, as well as a variety of regional and
national touring series. For more information, call (386) 258-2221 or send an e-mail
to info@asa-racing.com. For news and information from all the racetracks and tours
involved in the ASA, visit www.ASA-Racing.com.
ASA®, ASA Racing®,  American Speed Association® are registered trademarks of Racing
Speed Associates, LLC. ASA International, LLC or Racing Speed Associates, LLC are
not related to or affiliated with ASA Late Model Series.
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